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Adsmarket Group to Provide Alternative Payment Solutions for Online Freemium Games and MMOs

Adsmarket (PR Newswire) - 18 October 2010

Adsmarket Group to Provide Alternative Payment Solutions for Online Freemium Games and MMOs

Matomy, a Provider of Alternative Payment Solution Joins the Adsmarket Group

TEL AVIV, Israel/PRNewswire/ -- Adsmarket Group, leading international online marketing firm, announces today the integration of an alternative payment solution to its range of online marketing solution. Matomy, a provider of alternative payment solution joins the Adsmarket Group. Menachem Salinas, formerly VP of Business Development and Sales at Adsmarket, has been appointed to CEO of Matomy.


Matomy Offers a turnkey technology platform to publishers, MATOMY provides its clients with unique, full solution to the alternative virtrual currency needs and the opportunities to increase revenue from both banner and offer advertising from a single source. MATOMY's strength is derived from the company's proprietary technology, which enables generating higher ROI within the gaming arena.

"Menachem has a track record in driving results and years of experience in the online marketing market" Said Ofer Druker, CEO of Adsmarket Group, "Bringing Matomy to the Group will enable us to provide a full solution to the Gaming sector, from distribution to monetization, connecting between all activity both on the technological and service level. Matomy will broaden our media assets side by side to XTEND, a leader display ad network, serving about 20B impressions a month."Menachem Salinas joined Adsmarket in 2007, bringing over 8 years of experience in managing business to business and consumer revenue. Prior to his role at Adsmarket, Menachem was VP of Sales and Marketing at MSN Israel, where he managed product development teams, oversaw online marketing strategies and established and maintained relations with MSN managers across Europe. He also held the position of VP of Sales with, a leading finance and business website.

About Adsmarket Group

Adsmarket Group is one of the leading international online marketing firms in Europe with a growing presence in both the North and South American Markets. With a wide range of online marketing expertise and integrated technologies, Adsmarket Group provides a comprehensive online marketing solution, including display advertising, a performance-based affiliate management platform and network, search marketing, and alternative payment solutions. Adsmarket offers its customers and partners end-to-end management of their online marketing activity to ensure cost-effective, controlled and high-quality results.

Adsmarket brands include Adsmarket, a performance-based affiliate network, Xtend, a display ad-network, and Matomy, a provider of alternative payment solutions.

Adsmarket Group is a privately held company with around 140 employees. For more information please visit

    Media Contact
    Mor Meroz
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    Office: +972-3-7696660

Source: Adsmarket

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