GfK Retail and Technology?s new alumni community
GfK Retail and Technology
has been working with social media and virtual world technology company, HuzuTech, to create a branded social community for its
former employees.
The new community will
replace GfK RT?s existing alumni portal, broadening its scope to encourage
interaction among current, as well as former employees, and to act as a
recruitment channel for the division. Members will be able to keep in touch with
each other through profile, messaging and chat services; open and join
discussions; keep up with news from GfK, share content (such as photo galleries,
blogs, videos and news); create and share calendars and organise events; network;
take part in competitions; and - importantly - help GfK to recruit.
The new community is due for launch this week.
HuzuSocial
lets companies create their own tailored social community ? whether internal or
external communications ? at a fraction of the cost of building it themselves.
Graeme Harvey, MD, HuzuTech says: ?For a company like GfK, there are enormous
benefits from using a social community to share information between employees
and to recruit new employees. It?s a sign of a good employer who is confident
enough to actively encourage current, past and prospective employees to share
their experiences of the company. It?s a real statement of how GfK values its
employees. ?
Natalie
Pratt, GfK, says: ?Our alumni site has been enormously popular among former employees. We have around 200 members using the site
today and we hope to see this rise with the introduction of the new platform. The
time was right to step it up a notch with a social community that will let our
members really interact with each other and with GfK. The community can really see the value we
place on our relationships with (former) employees and the GfK brand.?
Read more