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MePlease Launches First National Campaign with PizzaExpress

MePlease (Businesswire) - 04 October 2010

MePlease Launches First National Campaign with PizzaExpress

Mobile social campaign sets new standard in marketing

LONDON--(BUSINESS WIRE)--MePlease has announced the launch of its groundbreaking technology offering businesses powerful new ways to connect with customers on their mobile, along with easy social media sharing. PizzaExpress is among the first to take advantage of MePlease in an upcoming national campaign.

PizzaExpress will be using MePlease to enable interactive voting during the finals of their ‘Create Your Pizza Challenge’, which has drawn 50,000 entries. From Oct. 18th, every PizzaExpress customer will be prompted to text-in their vote for one of the five pizzas they would like to see on the menu using MePlease. They’ll also be able to post their vote directly to Facebook to encourage viral sharing.

John Sullivan, Director of Group IT at PizzaExpress’s parent company said, “We really like that MePlease enables us to directly engage with our customers using their trusted one-to-one communication channel. Recently over 10% of our MePlease users texted in for an event at our Richmond restaurant; this response rate was very encouraging and happened within 15 minutes of sending the initial call to action.”

MePlease makes any marketing campaign interactive, measurable and shareable. It has the ability to include voting, competitions, customer feedback, check-ins and promotions. This enables companies to achieve business goals such as increasing loyalty, acquiring customers and driving footfall.

MePlease provides a seamless experience with social media, especially Facebook, making it easy for anyone to share MePlease treats with friends. Importantly, with MePlease users are in control of what companies they hear from and how often.

Finally, MePlease works on any phone and can connect with any business or service, from national brands to small businesses.

Steve Jarrett, CEO of MePlease commented, "Most businesses know they should be doing more with mobile and social media. I’m hugely proud that our world-class team has created such a powerful, yet simple and fun way for businesses to engage with their customers and friends – while allowing each person to retain control about what they receive and from whom. There’s nothing else like MePlease available today and I’m really excited about the ways in which businesses are already using the platform.”

Some of MePlease’s clients include: PizzaExpress, Cineworld, Jack Wills, Nimax Theatres, Jongleurs and Ted Baker.

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IF Communications

Neil Robertson

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