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AOL Content Highlights Top Stories, Terms & Videos

AOL Inc. (Businesswire) - 11 November 2010

AOL Content Highlights Top Stories, Terms & Videos

NEW YORK--(BUSINESS WIRE)--AOL Inc. today revealed a synopsis of top stories, terms and videos across AOL's content offerings and during the inaugural week of the new AOL.com (www.aol.com).

“It’s always interesting to see what’s genuinely captivating. AOL is one of the best barometers.”

"In many ways AOL.com is America's water cooler, providing a unique glimpse at what's capturing the nation's attention," commented David Eun, President AOL Media & Studios. “It’s always interesting to see what’s genuinely captivating. AOL is one of the best barometers.”

SOME OF THE MOST POPULAR STORIES ON AOL *

1. Masked Man Tricked His Way Onto Plane (AOL News) **

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2. Couple Gives Away Lottery Winnings (AOL News) **
3. Mistake Could’ve Cost ‘Undercover Boss’ Big (AOL Careers) **
4. Analysis of Midterm Elections (Politics Daily) **
5. Pastor's Wife Killed Him While He Slept (AOL News)

Of note, across AOL, some of the MOST SHARED STORIES *** via social networking were:

1. Bacon-Flavored Soda Sizzles Onto Shelves (AOL News)
2. Rescued Chilean Miner Sings Elvis & Dances on Letterman (TV Squad video)
3. Study: Alcohol More Lethal Than Heroin, Cocaine (AOL News)

AOL.com's new "You've Got" video franchise included appearances by Kelly Ripa, Barack Obama, Ellen DeGeneres, Will Ferrell and Elmo. Upcoming talent includes: Ed Burns, Pete Wenz and Marlee Matlin.

SELECT TOP VIDEOS across AOL Properties ****

1. HD Moviefone trailers
2. Mariah Carey Shares Ultrasound
3. Shannen Doherty recalls troubled past and weighs in on Lindsay Lohan
4. Rescued Chilean Miner Edison Pena Sings and Dances on Late Show

LOCAL HIGHLIGHTS

1. Patch's most popular articles: police, fire, school and local government stories
2. Most searched places on MapQuest: restaurants, hotels and airports
3. Most viewed places on MapQuest: The White House and Disneyland
4. Most popular City's Best category: Best Burgers. City with the most votes for Best Burgers: Chicago
5. Most popular mid-term elections on PoliticsDaily: California, New York and Delaware

AOL.com TRENDING NOW TERMS *****

1. Breeders Cup, Zenyatta, and Churchill Downs
2. Election Results
3. Hurricane Tomas
4. Dengue Fever
5. Randy Moss

* based on the ratio of article clicks to audience (click through ratio – CTR)
** covering time period Nov 2 - 8
*** covering time period Oct 31 - Nov 6
**** covering time period Oct 31 - Nov 6
***** covering time period Oct 31 - Nov 6

AOL.com (www.AOL.com) links users directly to AOL’s “family of brands” including: AOL Autos (www.aolautos.com), Black Voices (www.blackvoices.com), Celebrity News (www.popeater.com), City’s Best (www.citysbest.com), Daily Finance (www.dailyfinance.com), Engadget (www.engadget.com), AOL Family (www.parentdish.com), Games.com (www.games.com), AOL Health & Diet (www.aolhealth.com), Horoscopes (www.horoscopes.aol.com), AOL Jobs (www.jobs.aol.com), Latino (www.latino.aol.com), MapQuest (www.mapquest.com), Moviefone (www.moviefone.com), AOL Music (www.music.aol.com), AOL News (www.aolnews.com), AOL Radio (www.radio.aol.com), AOL Real Estate (www.realestate.aol.com), FanHouse (www.fanhouse.com), StyleList (www.stylelist.com), Television (www.television.aol.com), Travel (www.travel.aol.com), AOL Video (www.video.aol.com), Yellow Pages (www.yellowpages.aol.com); and services including: Downloads, Free Email, Lifestream, Mobile, PC Optimizers, and Toolbar.

About AOL

AOL Inc. (NYSE:AOL) is a leading global Web services company with an extensive suite of brands and offerings and a substantial worldwide audience. AOL’s business spans online content, products and services that the company offers to consumers, publishers and advertisers. AOL is focused on attracting and engaging consumers and providing valuable online advertising services on both AOL’s owned and operated properties and third-party websites. In addition, AOL operates one of the largest Internet subscription access services in the United States, which serves as a valuable distribution channel for AOL’s consumer offerings.

ADDITIONAL VISUALS & B-ROLL AVAILABLE UPON REQUEST

Contacts

Press Contacts:
AOL Corporate Communications
Regina Lewis, 703-728-0327
Regina.Lewis@teamaol.com
or
LaToya Drake, 917-606-4931
LaToya.Drake@teamaol.com

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