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Entrepreneur Video StoryBooth Launched by Babson College & Business Innovation Factory

Babson College (PR Newswire) - 26 November 2010

Entrepreneur Video StoryBooth Launched by Babson College & Business Innovation Factory

WELLESLEY, Mass/PRNewswire-USNewswire/ -- The Entrepreneur StoryBooth -- that lets people share instant 20 second video stories about their entrepreneurial experience -- has been launched by Babson College and the Business Innovation Factory (BIF).

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This StoryBooth is the latest effort from the new partnership between Babson and BIF to create an Entrepreneur Experience Laboratory that will accelerate the design and development of new entrepreneur support solutions.

Why An Entrepreneur Experience Laboratory?

We believe that the current entrepreneurship support system is well-intended but insufficient to stimulate entrepreneurial activity at the scale and scope we need to revive the global economy.

The system needs more than a tweak -- it needs a transformation.

Babson and BIF have embarked on a new partnership to create a real world laboratory to design, develop and test new entrepreneurship support solutions and systems.

The Entrepreneur Experience Lab is working to develop a deep and ongoing understanding of the entrepreneurship experience through the lens of the entrepreneur and use that understanding to create a platform to design and test new entrepreneurship solutions and systems.

In its first phase, the Lab team is working with entrepreneurs from all walks of life, at all stages of development and from every region in the United States to create a first person characterization of the national entrepreneurial experience. Building on this new map of the entrepreneur experience, the team is creating a prioritized list of opportunities where the experience can be enhanced to accelerate new venture creation.

In parallel, the Lab team also is establishing a functional lab environment where new ideas can be developed, designed and tested in real world environments. This work will lay the foundation for creating a real world laboratory for systemic experimentation, where programs and services can be developed and tested within an integrated, real world environment.

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Babson College

Babson College in Wellesley, Mass., is recognized internationally as a leader in entrepreneurial management education. Babson grants BS degrees through its innovative undergraduate program, and grants MBA and custom MS and MBA degrees through the F.W. Olin Graduate School of Business at Babson College. Babson Executive Education offers executive development programs to experienced managers worldwide. For information, visit

Business Innovation Factory

The Business Innovation Factory (BIF) creates real world laboratories where organizations can design, prototype, and test new models for delivering value. BIF's mission is to enable business model and system level innovation in areas of high social impact, including health care, education, energy, and entrepreneurship.

This news release was issued on behalf of Newswise(TM).  For more information, visit

SOURCE Babson College


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