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Microsoft Bing Uses Crimson Hexagon ForSight™ Platform to Better Understand Online Consumers

Crimson Hexagon, Inc (Businesswire) - 09 November 2010

Microsoft Bing Uses Crimson Hexagon ForSight™ Platform to Better Understand Online Consumers

Social Media Analysis Provides Valuable Insight on Customer Opinion to Drive Informed, Effective Marketing Campaigns

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Crimson Hexagon (www.crimsonhexagon.com), provider of social media monitoring and analysis for marketing, brand insights and market research professionals, today announced Microsoft Bing chose its Crimson Hexagon ForSight™ platform for in-depth social media analysis. Bing reports the insights revealed by the Crimson Hexagon ForSight technology sparked new ideas for marketing campaigns and helped refine marketing strategies by identifying new ways to relate with its broad and diverse customer base.

“We are thrilled that Microsoft Bing selected our Crimson Hexagon ForSight platform to truly understand the value and impact of customer’s social media conversations, and how they can inform meaningful, productive marketing campaigns”

Microsoft Bing, a search engine that finds and organizes answers for internet users, needed to understand all the ways that people were interacting with its online services. While the company actively harnesses social-media channels in its marketing efforts, Bing was unable to quickly sort through and make sense of the information it collected. Bing turned to the Crimson Hexagon ForSight platform to discover and analyze relevant online conversations and derive actionable insights.

“The analysis revealed by the Crimson Hexagon ForSight platform helped us identify ways that we can connect with our target audiences on a more individual level,” said Lise Brende, director of marketing analytics, Bing and MSN at Microsoft Corp. “This information enabled our marketing team to hone strategies tailored to exactly what our customers need and deserve.”

The Crimson Hexagon ForSight platform enabled Microsoft’s Bing marketing team to delve into valuable customer opinions in the following ways:

  • Identify where conversations happen – By quickly sorting through billions of online forums, blogs and websites, Crimson Hexagon identified where the bulk of conversations were occurring, enabling Bing to have focused interaction with core audiences.
  • Recognize key influencers Crimson Hexagon identified those personalities who influence conversations of interest, enabling Bing to hone outreach efforts and marketing campaigns that tap into these resources.
  • Execute flexible, targeted marketing strategies – Crimson Hexagon’s analysis uncovered vital customer insights, enabling Bing to implement more successful and effective marketing campaigns.

“After analyzing one month of online conversations, Crimson Hexagon provided Bing with the ability to harness the nuances of social media conversations to create more effective marketing campaigns, ultimately enhancing customer service delivery and our overall business,” said Brende. “We are looking forward to continued success with Crimson Hexagon.”

“We are thrilled that Microsoft Bing selected our Crimson Hexagon ForSight platform to truly understand the value and impact of customer’s social media conversations, and how they can inform meaningful, productive marketing campaigns,” said Scott Centurino, chief executive officer of Crimson Hexagon. “We are dedicated to helping global brands like Microsoft achieve similar benefits through the advanced social media analysis capabilities delivered by our ForSight platform.”

Based on groundbreaking work conducted at Harvard University’s Institute for Quantitative Social Science, the ForSight platform from Crimson Hexagon is the only commercially available opinion analysis platform that lets customer’s distill meaning – with mathematical precision – from the sea of opinion, information and data available in social media throughout the web.

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About Crimson Hexagon, Inc.

Crimson Hexagon, founded in 2007, is the leading provider of real-time social media monitoring and analysis to brands, agencies, media firms and their partners. Powered by patent-pending technology developed at Harvard University's Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform overcomes the limits of traditional market research by delivering a real-time view of how engaged online consumers truly think and feel about a brand or issue. For more information go to: http://www.crimsonhexagon.com or read the Crimson Hexagon Social Media Monitoring and Analysis blog: http://www.crimsonhexagon.com/blog/.

Contacts

Crimson Hexagon, Inc.

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Wayne St. Amand, 617-547-1072 x101
wayne(at)crimsonhexagon.com
or
For Crimson Hexagon, Inc.
Traci Simpson, 978-499-9250 x234
crimsonhexagon(at)matternow.com


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