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Ready-made virtual world platform launched by HuzuTech at AdTech New York

HuzuTech (http://www.huzutech.com/products/huzuvirtual) - 03 November 2010

Ready-made virtual world platform launched by HuzuTech at AdTech New York
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HuzuVirtual demos available at Stand number 1119, AdTech New York 2010


A new online virtual world platform for brands, publishers and  Film / TV production houses to create their own virtual worlds and online environments is launching at AdTech New York (3-4 November 2010). The platform, HuzuVirtual , is being developed by a British social and virtual technology company, HuzuTech , and is a fully flexible, scalable, customisable and white label virtual worlds platform. It will initially be aimed at children’s publishers and media houses, with work already underway on the development of a virtual world for Scholastic’s Horrible Histories™ (launching in June 2011). HuzuVirtual lets media owners create their own branded virtual world using HuzuVirtual at a fraction of the cost of building one from scratch.

Development is almost complete on HuzuVirtual, which will be widely available to customers from early 2011. It integrates fully with HuzuTech’s social network platform, HuzuSocial, so publishers and media owners can offer closed, secure social networking facilities, that can be controlled and configured by the brand, as part of the virtual world - ideal for environments used by children.

HuzuVirtual is a truly flexible, customisable, and scalable platform, with functionality that includes creation of different virtual environments, rooms or ‘levels’ to the world; avatar creation; virtual (or real) goods shop; fully moderated chat functionality; custom-branded avatars; and special events such as online meetings, concerts, and VIP areas. It is a cloud-based platform, designed for rapid growth, when the community grows exponentially.

Graeme Harvey, MD of HuzuTech, says: “Virtual worlds are a huge growth area for publishers and media companies. A virtual world adds a fresh dimension to social strategies by attracting new audiences, and letting media owners monetise their communities by offering  virtual gifts, merchandise, and subscriptions . The popularity of virtual worlds like Disney’s Club Penguin and Mattel’s barbiegirls.com proves the value of these branded communities. Sales of branded virtual goods are expected to grow by more than 100 per cent over the next three years. The barrier to publishers and media companies creating their own virtual world has been the prohibitive cost of building it from scratch. HuzuVirtual means you can develop a virtual world for around one tenth of the cost of doing it yourself.”

For a demo of the technology, visit Stand 1119 at AdTech New York, or see http://paperworld.huzutech.com/.

For details of HuzuVirtual, see www.huzutech.com; or contact HuzuTech on 0141 248 2776.

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