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Customer Intelligence - The New Frontier of Customer Voice; Complimentary Webinar from Allegiance

Allegiance, Inc. (Businesswire) - 08 December 2010

Customer Intelligence: The New Frontier of Customer Voice; Complimentary Webinar from Allegiance, Forrester Research and the American Marketing Association

SALT LAKE CITY--(BUSINESS WIRE)--Allegiance, Inc., a leading provider of Voice of the Customer (VOC) solutions, today announced that it has teamed up with Forrester Research and the American Marketing Association to present a complimentary webinar titled, "Customer Intelligence: The New Frontier of Customer Voice."

?Customer Intelligence: The New Frontier of Customer Voice.?

WHEN:   Wednesday, December 8, 2010, at 10:00 a.m. PST and 1 p.m. EST

Chris Cottle, EVP of Marketing and Products, Allegiance Inc.

Andrew McInnes, Voice of Customer analyst, Forrester Research

The vast amount of customer feedback is fostering another evolution in the VOC industry ? Customer Intelligence. Customer intelligence uses customer analytics, including predictive analytics, to move financial and operational needles across the entire organization.


Participants in the complimentary webinar will learn:

● What is customer intelligence and why it is becoming the new standard of VOC?

● How does customer intelligence help to:

○ Support mission critical decisions that drive revenues and profitability

○ Identify operational efficiencies

○ Make customer feedback essential to business units across the enterprise

● A look at the technologies that will support customer intelligence

● How organizational analysis and reporting practices must change to achieve customer intelligence

● How VOC business leaders can steer their organizations to customer intelligence


To register today, click here or go to


Allegiance Supporting Resources

  1. Allegiance press room <>
  2. Voice of the Customer Blog <>
  3. Become a Fan of Allegiance on Facebook<>
  4. Follow Allegiance on Twitter <>
  5. Allegiance customer success stories and white papers <>

About Allegiance, Inc.

Allegiance, Inc. offers a new approach to Voice of the Customer (VOC) software that gives companies the ability to collect feedback from multiple channels, such as social media, online and mobile surveys, to engage and rescue customers in real time. Allegiance solutions measure customer and employee engagement, uncover insights, and reveal precise actions to grow loyalty and increase revenue. Allegiance ranked No. 5 on the Inc. 500 list of fastest growing, privately held software companies in 2009 and number two in the Top 10 Growth Chart by the Software 500 in 2010. For more information about Allegiance, visit