NeoMedia Hires New SVP of Sales and Business Development
Bruce Braun joins the NeoMedia team to drive brand and agency sales
ATLANTA--(BUSINESS WIRE)--NeoMedia Technologies, Inc. (OTCBB: NEOM), the global leader in mobile
barcode scanning solutions, today announced that media industry veteran
Bruce Braun has joined the Company as Senior Vice President of Sales and
Business Development. Mr Braun brings a wealth of experience in
traditional and digital media background from a career spanning more
than 20 years with companies such as CBS, USA Networks and Turner
Broadcasting. Mr. Braun will initially be focused on driving brand and
agency sales in North America for two of NeoMedia?s premium products,
NeoSphere?, a reliable, secure and globally available mobile barcode
management platform and NeoReader?, a code-scanning software application
for mobile phones.
?His knowledge and understanding of the mobile media space will help us
maximize our opportunities in the growing mobile barcode marketplace.?
?Bruce is joining NeoMedia? at a very exciting time and I am extremely
pleased to welcome him to the team,? said Laura Marriott, CEO, NeoMedia.
?His knowledge and understanding of the mobile media space will help us
maximize our opportunities in the growing mobile barcode marketplace.?
Before joining NeoMedia, Mr Braun was responsible for sales and business
development at mobile media solutions provider GoldSpot Media. Prior to
GoldSpot, Bruce was the CEO of the Hyperfactory?s mobile analytics
company, Agent M., overseeing a global team of planners, designers and
developers, where he was responsible for the creation of an advanced
analytic measurement tool that brought accountability and insight to
mobile marketing programs. Mr Braun has also been the CEO of TMT Media,
one of the largest direct response media buying and management companies
in the US, where he helped to bring Sabela Media, later known as 24/7
Real Media, an early force in online ad serving to the US market. Mr.
Braun was also a pioneer in making the case to national brands for
mobile advertising at Moviso.
?The mobile barcode space represents a fantastic opportunity for
marketers to cost-efficiently augment their traditional marketing
campaigns and reach new audiences in a targeted and meaningful way. I am
delighted to be joining the innovator and leader in the mobile barcode
space and look forward to working with the NeoMedia team to contribute
to the company?s success,? said Bruce Braun.
About NeoMedia:
NeoMedia Technologies, Inc. is the global market leader in 2D mobile
barcode technology and infrastructure solutions that enable the mobile
barcode ecosystem world-wide. Its technology platform transforms mobile
devices with cameras into barcode scanners, enabling a range of
practical and engaging applications including consumer oriented
advertising, mobile ticketing and couponing, and business-to-business
commercial track and trace solutions.
NeoMedia?s suite of products, services and extensive IP portfolio means
it is the only provider able to offer customers a comprehensive
end-to-end mobile code solution. NeoMedia?s current customers include
handset manufacturers, platform providers, brands and agencies looking
to offer pioneering mobile barcode solutions to their customer base.
NeoMedia?s product portfolio includes: mobile barcode management &
infrastructure solutions, barcode reader solutions, Mobile Coupon &
Affiliate Marketing, Mobile Ticketing & POS Integration and IP
Licensing. Learn more at www.neom.com.