NADA 2011 San Francisco eLEAD CRM Announces the Release of eCarSocial
Automotive Software
eCarSocial Provides Auto Dealers a New Digital Marketing Platform to
Engage Customers Across Key Social Media Channels
2011 NADA CONVENTION & EXPO
DALLAS--(BUSINESS WIRE)--Industry leading automotive CRM and marketing provider, eLEAD CRM,
announced today the addition of the digital marketing platform,
eCarSocial, to their flagship CRM solution. Included in the latest
product release are auto Dealer search engine marketing, custom Web
Sites, search engine optimization, Web Site TweetEnhancer, Social BDC
and WebPush. eCarSocial gives auto Dealers the power to publish, manage,
measure and engage customers with their marketing activities across key
social media channels, such as Facebook and Twitter.
WebPush ? an auto Dealers? social media marketing, management and
conversation hub
WebPush provides real-time, intuitive views of Dealers' most important
social content, built on top of the powerful marketing platform that
serves as a their reporting, permissioning, management and workflow. The
platform provides live Twitter and Facebook feeds including home feed,
mentions, searches, reviews, keywords, and fan page wall posts. Dealers?
benefit from the integrated team-based approach by managing smart
campaigns that leverage multiple social channels to engage with
customers, build their brand, and increase revenues.
Social BDC ? an auto Dealers? full-service social media management
Social BDC helps Dealers publish, manage and measure their marketing
activities across key social media channels and engage with users around
that content. Strategic processes and procedures are designed to
function virtually utilizing WebPush. Social BDC has support for the
most important social marketing channels in use by enterprises today,
including foursquare, WordPress, Facebook, Twitter, YouTube, Flickr and
other branded online communities. Dealers? benefit from the
cross-platform integration approach by proactively monitoring targeted
keywords to generate leads and reputation management.
TweetEnhancer ? promotes Dealer specials and incentives
TweetEnhancer is a simple interactive tool that allows Dealers to
promote specials and incentives on their Web Site via custom branded pop
up or pop under coupons. Users have the ability to post and moderate
content in Facebook and tweet, re-tweet, direct message, and follow in
Twitter. Dealers benefit and leverage their viral marketing by gaining
free advertising, a larger target audience and immediate visitors to
their Web Site.
ECS Sites - Dealer/OEM Custom Designed Web Sites
ECS Web Sites encompass search engine-centric designs that are W3C
compliant and customized to include image tagging, friendly URLs,
easy-to-manage back-ends and Title and Meta optimization. Customized ECS
Sites integrate with search engine webmaster tools and push inventory to
Google Base, Twitter and other branded online communities.
For a product demo or additional information, visit eLEAD CRM at the
NADA 2011 at booth 2226S in the South hall of Moscone Center, San
Francisco NADA Convention and Expo.
About eLEAD:
Founded in 1985, eLEAD has steadily grown to over 700 direct employees
with the number one automotive call center in the nation. eLEAD offers a
bundled solution approach; a single login gives dealers access to CRM,
desking, pre-owned inventory management and marketing. The company?s
unique month-to-month business model fuels their sense of urgency to
deliver monthly results. Along with an impressive number of recent
groups that have chosen to partner with eLEAD, the company focuses
heavily on maintaining their large reference list of over ten year
customers. For more information visit www.eleadcrm.com,
www.eleadcrmblog.com.