Aqua Hotels & Resorts First in Hawaii to Partner with Flip.to
Partnership adding 14 Aqua hotels to the social media service
HONOLULU--(BUSINESS WIRE)--Aqua Hotels & Resorts (www.aquaresorts.com)
announced the addition of Flip.to?s (http://flip.to)
social media service with the company?s Website booking engines for 14
of their Hawaii hotels and resorts.
?This is the one optimal moment when the customer and the brand are
traversing the same wavelength.?
?Integrating with Flip.to?s confirmation component enhances our
commitment to social media,? said Amber Watt, Aqua?s Director of
Internet Strategy. ?It?s a new marketing service that turns customers
into Aqua?s best advocates and we?re excited to be the only company in
Hawaii doing it right now.?
Differing from the traditional push or pull marketing, Flip.to is based
on ?magnetic marketing? ? defined as a time when the customer and brand
are drawn together at the right time, without either side needing to
take any aggressive action. Having built a platform that integrates with
a brand?s Website booking engine, Flip.to engages with customers
immediately after they?ve confirmed their room reservation.
?At no other time is there a greater attraction between a brand and its
customer than the bond that is created when the sale is confirmed,?
stated Ron Callari, Flip.to?s Vice President of Business Development.
?This is the one optimal moment when the customer and the brand are
traversing the same wavelength.?
During the ?optimal moment?, Aqua utilizes a system that offers
incentives to customers in exchange for their using social media
programs like Twitter and Facebook to share their Hawaii travel plans
with friends and followers and, by passing on a link to Aqua.
?It?s an exciting new way to spread the word and create more buzz about
Aqua,? added Watt. ?Also, Flip.to tracks everything to gauge
effectiveness. It?s a great service!?
Aqua started the incentive process by offering complimentary room
upgrades. Over the coming months, Aqua plans to add more deals to the
program.
For more information on the company and individual hotels, visit www.aquaresorts.com
or call 1-808-943-9291.
Contacts
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