DENVER/PRNewswire/ -- Alticast, a worldwide leader in deployed interactive
television solutions, announced today that it has tapped iTV industry
expert Michael Malcy to serve as the
company's Senior Vice President of Business Development. Malcy, who has
spent over 19 years in the digital media industry, most recently served
as Vice President, Marketing, The Americas at Advanced Digital
Broadcast & Vidiom Systems.
"Alticast and our customers are very fortunate to have someone with Mike Malcy's insight and experience guiding our product and business activities," said Alticast CEO David Housman.
"Mike is well known and respected in our business sector, he will help
to ensure we continue to anticipate, develop and deliver solutions that
meet our US, Canadian and Latin American customers' revenue and
operating goals."
Mike, who officially joins Alticast on March 25,
has served as Business Development, Marketing, and legal at Vidiom/ADB
over the past 8 years. Prior to joining Vidiom, he spent three years as
Vice President of Samsung's Product Innovation Laboratory, where he was
responsible for introducing the company's HDTV, MP-3 and cable industry
products.
Previously, Mike spent five years as Marketing Manager at Sharp
Laboratories, where his activities included overseeing standards,
government policy and the company's collaboration with CableLabs on
advanced digital video solutions. Mike has additional experience in the
broadcast industry and is actively involved in numerous industry
organizations, including CTAM, SCTE and CEA.
About Alticast
Alticast (www.alticast.com) is
changing the way the world watches television. Our proven technology
powers standards-based devices, delivers interactive content and
advertising, measures audience participation and monitors network
performance. Alticast's GEM-based software has been deployed in more
than 15 million DVB-MHP, tru2way and Blu-ray Disc devices worldwide. Its
talented creative services team has developed and deployed over 100 iTV
applications with 20 operators in nine countries. Alticast enables
operators, programmers and advertisers to rollout interactive services
that engage audiences and increase revenues. Our North American
headquarters and engineering center are located in Broomfield, Colorado.
SOURCE Alticast