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Players of Facebook Game ‘Car Town’ Can Help Japan Disaster Relief By Purchasing Limited-Edition Red Cross Ambulance

Cie Games (Businesswire) - 21 March 2011

Players of Facebook Game ‘Car Town’ Can Help Japan Disaster Relief By Purchasing Limited-Edition Red Cross Ambulance

Cie Games Will Donate 100 Percent of Proceeds to the American Red Cross From In-Game Sale of Custom-Designed Emergency Vehicle

LA Games Conference 2011

LONG BEACH, Calif.--(BUSINESS WIRE)--More than 7.5 million players of the popular Facebook game “Car Town” (www.CarTown.com) can simultaneously expand their virtual vehicle collections and make a donation to the Japan earthquake and Pacific tsunami relief by completing an in-game purchase of a new limited-edition red and white Red Cross ambulance.

“The Car Town Red Cross program is an easy way for Car Town players all over the world to contribute to the relief effort.”

Car Town creator Cie Games (www.CieGames.com), a leading developer of high-quality online social games, will donate 100 percent of the proceeds from sales of the virtual emergency vehicle to the American Red Cross and its Japan disaster relief efforts.

“Our hearts go out to the people of Japan,” said Dennis Suggs, chief creative officer of Cie Games. “The Car Town Red Cross program is an easy way for Car Town players all over the world to contribute to the relief effort.”

Facebook users who play Car Town can collect and customize virtual cars, build their dream garage and help friends do the same, and race each other to earn points and bragging rights. Players perform jobs to earn in-game currency and experience points.

Donations to the American Red Crosswill be made in two ways. The first donation is generated with the purchase of the Red Cross ambulance. Once players own the new vehicle, they can send their Red Cross ambulance on an in-game mission called “Help Japan” to make further donations. One hundred percent of the money raised will be donated to the Japan earthquake and Pacific tsunami relief.

About Cie Games

Cie Games (www.ciegames.com) creates online social games that deliver deeper engagement and a richer experience to game players while serving as a powerful media platform for advertisers. Its popular game Car Town (www.cartown.com) has over 7.5 million active users and is one of the largest games available on Facebook. Cie Games builds interactive media properties that combine gaming, social networking, online advertising, product placement and brand interaction. Cie Games is located in Long Beach, Calif., but operates at the intersection of Silicon Valley, Hollywood and Madison Avenue.

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Contacts

Edge Communications, Inc.

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Ken Greenberg, 818-990-5001
ken@edgecommunicationsinc.com

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