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DreamWorks Pictures and Participant Media’s The Help Social Video Player Gives Fans a Voice

Walt Disney Studios Global (Business Wire) - 05 July 2011

DreamWorks Pictures and Participant Media’s The Help Social Video Player Gives Fans a Voice

BURBANK, Calif.--(BUSINESS WIRE)--In support of DreamWorks Pictures and Participant Media’s highly anticipated, upcoming film “The Help,” opening in theaters on August 10th, The Help Social Video Player has been launched on Facebook to give fans an opportunity to share their thoughts and comments about the film.

In the collaborative spirit of the film’s story, The Help Social Video Player allows fans to share their voices. Users are encouraged to add comments and start a dialogue directly in the video player. The Help Community ( kicked off the launch of the player with enthusiastic posts about fashion, decor and key moments from the book, “The Help,” written by Kathryn Stockett, on which the movie is based. The Help Social Video Player is shareable and embeddable, transporting the conversation to multiple destinations online.

To check it out and add your own voice, go to


Based on one of the most talked about books in years and a #1 New York Times best-selling phenomenon, “The Help” stars Emma Stone (“Easy A”) as Skeeter, Academy Award®–nominated Viola Davis (“Doubt”) as Aibileen and Octavia Spencer as Minny—three very different, extraordinary women in Mississippi during the 1960s, who build an unlikely friendship around a secret writing project that breaks societal rules and puts them all at risk. From their improbable alliance a remarkable sisterhood emerges, instilling all of them with the courage to transcend the lines that define them, and the realization that sometimes those lines are made to be crossed—even if it means bringing everyone in town face-to-face with the changing times. Deeply moving, filled with poignancy, humor and hope, “The Help” is a timeless and universal story about the ability to create change.

From DreamWorks Pictures and Participant Media, “The Help” is directed by Tate Taylor and produced by Brunson Green, Chris Columbus and Michael Barnathan, based on the novel by Kathryn Stockett, with screenplay by Tate Taylor. “The Help” releases in theaters August 10, 2011.


Walt Disney Studios Global Publicity


Digital Marketing and Publicity (LA)
Samantha Fisher