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LivingSocial Announces 2011 Dealie Award Winners

LivingSocial (Businesswire) - 06 January 2012

LivingSocial Announces 2011 Dealie Award Winners

Company Looks Back at Most Popular Deals and Top Travel Destinations in 2011

WASHINGTON--()--LivingSocial today announced the winners of its second annual Dealie Awards. LivingSocial’s salute to those who live socially, the 2011 Dealie Awards recognize those merchants whose offers most delighted our members throughout the year.

“Today we’re honoring just a handful of the merchants that made that growth possible. We look forward to continuing to grow our merchant relationships to offer our members even more unique, interesting and affordable experiences in 2012.”

“In 2011 LivingSocial grew from 3 to 25 countries worldwide, expanded from 150 to 627 Daily Deal markets globally, and sold more than 600,000 room nights through our Escapes service,” said Jake Maas, Senior Vice President, Consumer Businesses, LivingSocial. “Today we’re honoring just a handful of the merchants that made that growth possible. We look forward to continuing to grow our merchant relationships to offer our members even more unique, interesting and affordable experiences in 2012.”

Since 2009 LivingSocial members have experienced new restaurants, visited new shops, tried out new services, escaped to new destinations and more, all at a value thanks to LivingSocial. Helping our members discover new, local experiences from Boston to Boise, 2011 accolades follow.

Daily Deals

Top 3 Major Market Offers of 2011:



Promotion   Vouchers Sold   Market

Schools of people took advantage of $8 tickets to the New England Aquarium.   20,000   Boston, Mass.

Mr Wash Car Wash kept cars in the nation’s capitol sparkling with a $21 offer for three express washes.   16,206   Washington, D.C.

A whole lot of hand wipes were needed post feasting on $15 worth of Blue Ribbon BBQ – priced at only $6.   15,233   Boston, Mass.


Top 3 Mid-Sized Market Offers of 2011:


Promotion   Vouchers Sold   Market

Annie sez helped folks finally afford those high-end threads they’d been drooling over with two offer
options - $20 for $50 or $50 for $125 to spend on designer clothing.

   13,053   Morris/Somerset Counties, N.J.

Denver residents chowed down on $30 worth of specialty food at Tony's Market for only $15.   9,828   Denver, Colo.

The ballgame was the place to be on Thursday nights thanks to a $4 offer from Durham Bulls Baseball Club.   8,183   Durham/Chapel Hill, N.C.


Top 3 Small Market Offers of 2011:


Promotion   Vouchers Sold   Market

Busch Gardens Williamsburg was jingling with $12 tickets to its Christmas Town celebration.   9,983   South Hampton Roads, Va.

Frozen yogurt was big in Boise, thanks to a $5 for $10 offer at U-Swirl Frozen Yogurt.   4,585   Boise, Idaho

Vala's Pumpkin Patch offered two general admission tickets for only $12 helping families get into the Halloween spirit.   3,987   Lincoln, Neb.


LivingSocial also offered a mix of national deals throughout the course of the year to appeal to an even broader range of members. Awards go to Fandango, which hooked up 1,000,000 LivingSocial members with two tickets for the silver screen for only $9, and Whole Foods, which helped 1,000,000 LivingSocial members fill up on $20 worth of natural and organic groceries for only $10.


Affordable, accessible "trips in a box," LivingSocial’s Escapes inspired people around the world to find, share and enjoy unique travel experiences in 2011.

Top Escapes of 2011:


Experience   Vouchers Sold   Destination

Loads of family fun was had at the Arizona Grand Resort for just $139 for a one-night trip.   5,450   Phoenix, Ariz.

Carlsbad Inn Beach Resort housed San Diego beach goers for only $119 for a one-night stay.   2,249   Carlsbad, Calif.

The Trump Taj Mahal was downright decadent at $124 for a one-night weekday stay.   2,097   Atlantic City, N.J.

For only $59 travelers enjoyed a luxurious one-night stay at Ravella at Lake Las Vegas.   2,054   Henderson, Nev.

By staying at El Dorado Casino for only $59, gamblers had more to spend at the slots.   2,049   Reno, Nev.


Taking part in the LivingSocial fun couldn’t be easier: deals are delivered to members through the LivingSocial website, a daily email blast and through apps for iPhone and Android devices. Additionally, LivingSocial's unique referral model gives users a chance to get their deal for free. Once a deal is purchased, the buyer can share the deal using a unique link generated at checkout. If three friends purchase the deal through the link, the original buyer’s deal is free.

In addition to Daily Deals and Escapes, members can find even more fun with:

  • Adventures – fully-produced events and excursions encouraging members to try something they wouldn't have or perhaps didn't know existed nearby;
  • Families – local, family-friendly experiences selected to help parents and kids discover hidden gems around town;
  • Gourmet – exclusive access to high-end food experiences you can’t find anywhere else; and
  • Instant – real-time, instant offerings delivered via smartphones and the web helping answer the question, "What is cool to do right now?"

For a full list of LivingSocial products and the cities where products are available, go to Follow us on Twitter at Join us on Facebook LivingSocial products and services are subject to the Terms and Conditions found at

About LivingSocial

LivingSocial helps people around the world find, share and enjoy great local deals and new experiences. We'll help you get more out of your city. Through its daily deal e-mails and alerts, LivingSocial introduces members to handpicked local businesses, products or services each day at significant savings. With a range of products for different interests, like Families and Adventures, LivingSocial helps delight members with the perfect deal for them. Other services include LivingSocial Escapes, which features easy "vacations in a box" to leading destinations, and LivingSocial Instant, which helps members discover real-time discounts at nearby restaurants, stores and businesses. LivingSocial works with each merchant partner to create customized marketing solutions that attract and retain loyal, long-term customers. Based in Washington, D.C., LivingSocial now has more than 46 million members in 25 countries.


Jody Gavin, 202-695-7127