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Campus Apartments Develops Internal Social Media Collaborator Application

Brownstein Group (Businesswire) - 20 February 2012

Campus Apartments Develops Internal Social Media Collaborator Application to Establish Accountability for Multiple Content Providers

- Internal Capability Facilitates Social Media Management Best Practices -

PHILADELPHIA--()--Campus Apartments, one of the nation’s largest privately held providers of student housing, has completed the roll-out of a Social Media Collaborator application to its employee toolset. This new application combines the power of its corporate directory service (Microsoft's Active Directory) with the flexibility of APIs provided to Facebook and Twitter developers. The resulting application makes administrative access to each property's social media accounts more efficient and traceable - a significant benefit to Campus Apartments as it seeks to identify internal social media influencers and develop best practices.

“With this application, access to the property's Facebook and Twitter account is granted through Active Directory, along with the employee's other credentials like network access and email. Changing an employee's credentials in Active Directory when their employment status changes automatically changes their Social Media Collaborator access”

“Social Media works best when administrative contributors are part of the on-site team, but shouldering the inherent risk of maintaining administrative access to over 140 Facebook Pages and Twitter accounts representing more than 70 properties scattered across 25 states proved challenging,” said John Ailor, Web Technologies Senior Director.

Campus Apartment's Collaborative Social Media application provides employees with Single Sign-On (SSO) access to their property's Facebook and Twitter accounts through a user experience similar to the traditional Facebook and Twitter experience. “With this application, access to the property's Facebook and Twitter account is granted through Active Directory, along with the employee's other credentials like network access and email. Changing an employee's credentials in Active Directory when their employment status changes automatically changes their Social Media Collaborator access,” Ailor continued.

The application also establishes accountability for employee content providers. “Without this application, adding and deleting posts, pictures, albums, comments and events was simply attributed to the account administrator role, which could be shared by dozens of employees at each property, so this allows us to foster best practices within our company, and across the student housing industry where effective social media management continues to be a critical communications tool for property managers,” said Ailor.

The Identity Managed Collaborative Social Media application continues Campus Apartments' tradition of developing first-to-market technologies for the student housing industry. Two weeks ago, Campus Apartments announced the addition of Facebook Connect to SmartClick, the company's online account portal for students and parents, providing one-click access to make payments, view tenant ledger and submit service requests. In 2010, Campus Apartments also launched the first mobile application in the student housing industry, a free application that allowed residents to access SmartClick from an iPhone or Android mobile phone, making it possible to pay rent and submit service requests on-the-go. Also in that year, Campus Apartments announced the availability of the first 100 megabit per resident Internet service for the student housing market.

About Campus Apartments

Campus Apartments, LLC, the oldest and one of the largest privately held student housing companies in the nation, is a leader in the development and management of university affiliated real estate. The company has more than $1.5 billion worth of assets under management with more than 32,000 beds in 25 states. For more information on Campus Apartments, please visit: www.campusapartments.com.

Contacts

Brownstein Group

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Laura Van De Pette, 267-238-4118
lvandepette@brownsteingroup.com


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