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swabr (swabr) - 20 February 2012 Reduces Internal Emails by 70 Percent

Enterprise Microblogging Survey

- Survey with 1,000 swabr users shows significant reduction of internal emails
- "Facebook for Companies" enables time savings for businesses
- Principle of real-time communication has become common

A recent survey of enterprise microblogging users has shown that employees write 70 percent less internal emails on swabr. The "Facebook for Companies" saves valuable time at work for both employees and employers.

The Berlin based company swabr is one of the first European enterprise microblogging service providers. swabr´s recent survey with 1,000 users shows a decreasing of internal emails on average by 70 percent. Each employee is saving work time for 30-50 internal emails, including time savings for reading and answering this amount of messages. This extra time is often used for other tasks and projects, and employees can work even more productively.

The result shows that real-time communication leads to a significant value increase for employees in companies and organizations. Employees welcome the time savings especially for long-term projects. "We want to replace emails of group communication and transfer the corporate communication into a network." company's founder Ugur Tarlig describes the idea behind swabr.

swabr a symbiosis of Facebook (networks) and Twitter (short messages). On swabr, every company has its own closed, private network for its employees with verified email address. The term "enterprise microblogging" is explained quickly. Almost everyone knows Facebook and Twitter. The key to success behind these systems are short messages from friends and acquaintances, displayed chronologically. If you now transfer these short status updates (principle of microblogging) into the enterprise world, "enterprise microblogging" is described already.

About swabr:

swabr ( is a free, easy and intuitive to use enterprise microblogging service for companies and organizations. The name swabr is derived from the German term for "bulletin board 2.0" and was founded by experienced entrepreneurs in Berlin, Germany. swabr already counts over 1,000 registered companies and organizations so far.

Enterprise Microblogging - Made in Germany.


Lukas Pfeiffer
swabr GmbH | Oranienstraße 185 | 10999 Berlin | Germany
T: +49-30-400-54-168 | F: +49-30-400-54-169
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