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Attensity Provides Social Analytics to National News Organizations

Attensity™ (PR Newswire) - 08 March 2012

Attensity Provides Social Analytics to National News Organizations

Super Tuesday Election Analysis Featured by USA Today, FOX 5 Atlanta

PALO ALTO, Calif/PRNewswire/ -- Attensity, the leading provider of social analytics and engagement applications for Social CRM, today announced its work with USA Today and FOX 5 Atlantato provide social media analysis of the Super Tuesday Republican primary elections. The company's analysis was featured in a cover story in both the print and online editions of USA Today, and in both TV and online coverage by FOX 5 Atlanta. In addition, Attensity's real-time social media analytics application, dubbed the "Social Media Buzz Tracker" by FOX 5, is monitoring and analyzing social media conversations about the candidates and issues, delivering live, dynamic reports to the FOX 5 elections web page.


"Attensity is excited to be helping mainstream media organizations like USA Today, FOX 5 and Yahoo!use real-time social analytics to inform their breaking news updates," said Rebecca MacDonald, vice president of marketing at Attensity. "Rather than searching Twitter and Facebook for individual comments about candidates and issues, news organizations and campaigns can now get detailed insights drawn from thousands and even millions of social conversations, including positive and negative sentiment, key issues and themes, and emerging conversation trends."

Attensity's research for USA Today drew from more than 800,000 messages posted to Twitter in the past week. The analysis measured positive sentiment and the share of "voice", or volume of conversations, for each candidate. The FOX 5 Social Media Buzz Tracker delivers live, dynamic reports to the FOX 5 elections web page. The reports include sentiment scores that change in real time as social media users post comments about each candidate, and show detailed ratings on the candidate's performance on issues such as the economy, unemployment, the national debt, healthcare and national security.

Attensity has been monitoring the Republican presidential debates and primaries for several weeks. The company has worked with Yahoo! to provide real-time social analytics for the televised GOP debates. While candidate sentiment has been incredibly insightful over the ensuing period, other non-sentiment --easily gleaned by Attensity along with sentiment-- has become increasingly useful from the perspective of analyzing insights about candidates, their messaging, and campaign management.

Analysis of the ongoing debates and election has been possible using Attensity's real-time social analytics solution, which enables large consumer-facing brands to go beyond mere social media monitoring to:

  • LISTEN to social customer conversations from over 75 million online sources, including the full Twitter Firehose, Facebook, blogs, communities, forums and other sources.
  • ANALYZE those conversations for key business insights, going beyond basic sentiment to get detailed reports on feedback about new products, campaigns, brands, service and support, and other business drivers.
  • RELATE that intelligence to structured data within existing customer systems such as CRM, ERP, BI, EFM and other systems.
  • ACT with a playbook that allows companies to take charge of emerging issues and manage the customer experience based on their own organizational structure and business processes.

Attensity's social analytics and engagement offering has led to the company's recognition by CRM Magazine as a "Rising Star" in the 2012 CRM Service Awards as a "social scientist" that "helps clients use social channels to gain insight into customers through text analytics." Attensity was also named in the March 2012 issue of KMWorld Magazine to its annual list of the 100 Companies That Matter in Knowledge Management -- Attensity's ninth consecutive year on the list.

About Attensity


Attensity's social analytics and engagement solutions are the choice of the world's leading brands for Social CRM. Attensity is the only company that gives business users the ability to analyze millions of real-time customer conversations from any online, social media or internal source, and extract the industry's most accurate insights to drive business decisions. From its headquarters in Palo Alto, Calif., Attensity is powering the Social CRM strategies of companies such as AT&T, Charles Schwab, Electronic Arts, JetBlue Airways, Lloyd's Banking Group, Siemens, Starwood Hotels & Resorts, StubHub, Travelocity and Whirlpool. Visit and follow the company at, on Twitter @Attensity, and on

©2012 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

Rebecca MacDonald, Vice President of Marketing, (650) 433-1700, 
Lisa Hawes, Sterling Communications, (408) 884-5155,

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