Skip to content

Social Media Portal

SMP » Press Releases

IGLOO Software Embeds MicroStrategy Platform into their Social Business Suite

IGLOO Software (Businesswire) - 27 March 2012

IGLOO Software Embeds MicroStrategy Platform into their Social Business Suite

Next Generation Reporting Solution to Turn Employee Interactions into Business Insights

KITCHENER, Ontario--()--IGLOO Software, the leading provider of social business software in the cloud, today announced that it has partnered with MicroStrategy® Incorporated, a leading worldwide provider of business intelligence (BI) software, to integrate reporting and analytics into IGLOO’s social business suite. The solution will allow IGLOO customers to track user participation, influence, activity and engagement in a social intranet or extranet.

“Gensquared provides a highly customized integration between the MicroStrategy platform, IGLOO and existing data living outside the IGLOO social business suite, allowing customers to perform powerful analysis right within their intranet or extranet”

As social technologies are introduced to business, workflow and employee interactions become more and more visible. The resulting activity and dialogue produces unprecedented volumes of data around social behaviors and actions. The addition of an analytics module provides organizations with the ability to identify areas where social interactions are most effective and model those more broadly across the entire organization to improve the effectiveness of team collaboration.

“Traditionally, engaging in a dialogue with employees and gathering deep insights from those interactions was achieved through an annual opinion survey,” said Dan Latendre, CEO of IGLOO Software. “IGLOO’s social business suite provides a new type of visibility into the collaborative conversations and activities that occur within an organization. For many companies, uncovering this insight is a game-changer. With our new social business suite, we will enable our customers to more effectively manage and optimize their talent and their ongoing interactions with customers and partners.”

MicroStrategy is one of the leading business intelligence companies focused on developing powerful technologies that capitalize on Big Data, Mobile, Social and Cloud trends. The IGLOO integration, managed by Gensquared, is built on MicroStrategy 9, a fully integrated BI platform that delivers reports and dashboards to business users via the web and mobile devices.

IGLOO will integrate MicroStrategy’s BI platform into the IGLOO administrative console in order to enrich the community management and reporting process. A dashboard of indicators will be presented graphically, including activity, contribution types and top content. Over time, new applications will be built to apply social analytics in a number of innovative ways that include:

  • Creating a more personalized user experience that delivers proactive recommendations of relevant people to connect with and content to explore
  • Adding detailed analytics that gauge employee sentiment and measure the effectiveness of project teams in order to understand its impact on business performance

“MicroStrategy is pleased to provide the reporting and analytics platform for IGLOO’s cloud-based social business suite,” said Sanju Bansal, MicroStrategy Chief Operating Officer. “To meet accelerating customer demand for critical cloud solutions, Value Added Resellers like IGLOO Software are choosing MicroStrategy’s platform and easily integrating its powerful reporting and dashboard capabilities into their innovative cloud-based services.”

“Gensquared provides a highly customized integration between the MicroStrategy platform, IGLOO and existing data living outside the IGLOO social business suite, allowing customers to perform powerful analysis right within their intranet or extranet,” said Patrick Siconolfi, Principal at Gensquared Inc. “We are excited to be a part of a solution that brings together both MicroStrategy and IGLOO to deliver on this important customer need.”

The first phase of reporting will be made available to all IGLOO customers in the Spring ’12 release.

About MicroStrategy

Founded in 1989, MicroStrategy is a leading provider of enterprise software platforms for business intelligence (BI), mobile intelligence, and social intelligence applications. MicroStrategy’s BI platform enables leading organizations worldwide to analyze the vast amounts of data stored across their enterprises to make better business decisions. Companies choose MicroStrategy BI for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy’s mobile intelligence platform helps companies and organizations build, deploy, and maintain mobile apps across a range of solutions by embedding intelligence, transactions, and multimedia into apps. MicroStrategy’s social intelligence platform includes a number of applications that help enterprises harness the power of social networks for marketing and e-commerce, as well as a suite of free consumer friendly apps that use MicroStrategy’s enterprise technologies. The MicroStrategy Cloud offering combines MicroStrategy and third-party software, hardware, and services to enable rapid, cost-effective development of hosted BI, mobile, and social applications. To learn more about MicroStrategy (Nasdaq: MSTR), visit and follow us on Facebook and Twitter.

About Gensquared

Gensquared is a boutique consulting firm focused on enabling organizations capitalize one of their most important assets - their Data. Gensquared offers end-to-end professional services focused on delivering world-class business intelligence and data warehouse solutions that enable its customers to gain actionable insight for growing and effectively managing their businesses.

About IGLOO Software

IGLOO’s social business software is the fastest way to enable modern business collaboration. Delivered purely in the cloud, IGLOO empowers your people to become more productive, responsive and agile. That is why world-class companies, such as Cisco, NetApp, Deloitte and the ATP World Tour, choose IGLOO. Learn more

© Copyright IGLOO Inc. 2008-2012. All rights reserved. All other company and product names may be trademarks or registered trademarks of their respective holders.


IGLOO Software


Stephen Rahal, 519-489-4120 x301
Cell: 519-500-9134
MicroStrategy Incorporated
Claudia Cahill, 703-270-2207