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Neolane Showcases One-to-One Social Marketing Engagement at Independent Research Firm’s Marketing Leadership Forum

Neolane, Inc. (Businesswire) - 09 April 2012

Neolane Showcases One-to-One Social Marketing Engagement at Independent Research Firm’s Marketing Leadership Forum

Sears Canada to Provide Best Practices for Driving Customer-Centricity and Increased Profitability in Complex, Data-Driven Organizations

NEWTON, Mass.--()--Conversational marketing technology provider Neolane, Inc. today announced details of its participation at Forrester’s Marketing Leadership Forum 2012. In support of the event theme, “From Cool to Critical: Creating Engagement in the Age of the Customer,” the company will showcase Neolane Social Marketing (booth #313), its application specifically designed to enable marketers to better engage in one-to-one customer dialogs, while converting anonymous fans and followers into loyal and profitable customers. Neolane is also hosting a Guest Executive Forum featuring Sears Canada that will focus on the importance of customer centricity in complex, data-driven organizations.

“From Cool to Critical: Creating Engagement in the Age of the Customer”




Jill M. Speirs, principal consultant and former vice president, customer strategy of Sears Canada



Neolane is sponsoring the “Guest Executive Forum with Neolane: The Multiyear Challenge to Drive Customer Centricity: A Case Study in Success at Sears Canada.” In the session, Speirs will discuss how she and her team were able to drive customer centricity in a complex organizational and IT/data environment, as well as discuss examples of using Neolane to drive increased profit through best-practice campaign execution and customer data governance.



Forrester’s Marketing Leadership Forum 2012 takes place April 18-19. The Sears Canada session will take place Wednesday, April 18 at 2:35 p.m.



The event takes place at the JW Marriott in Los Angeles. Neolane is exhibiting at booth #313. The Sears Canada session will take place in Diamond 3 on the 4th floor.



For more details about Neolane’s participation in the event, please visit


Attendees visiting the company’s booth (#313) will learn more about Neolane Social Marketing. Based on its conversational marketing technology, Neolane Social Marketing is specifically designed to help marketers better leverage social media platforms including Facebook and Twitter, to develop more engaging customer dialogs, while transforming anonymous fans and followers into personal, sustainable and profitable relationships.

For those interested in tracking news from the event, please follow @neolane and the event hashtag #FMLF12 on Twitter.

About Neolane

Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 350 of the world’s leading companies including Alcatel Lucent,, Orange, Sears Canada, Sephora Europe and Sony Music. Visit and read our blog The Cross-Channel Conversation.

Copyright © 2012 Neolane, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.


fama PR (for Neolane)
Eleanor Crow, 617-986-5018