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Adobe Announces Commerce Capabilities for Web Experience Management

Adobe Systems Incorporated (Businesswire) - 15 May 2012

Adobe Announces Commerce Capabilities for Web Experience Management

Optimized Shopping Experiences Now Available Across Web, Mobile and Social Media Channels

Adobe Digital Marketing Summit EMEA 2012

LONDON--()--Adobe Digital Marketing Summit EMEA — Adobe Systems Incorporated (NASDAQ:ADBE) today announced the availability of Adobe® CQ eCommerce, providing digital marketers capabilities for managing and optimizing the entire buying process on websites, mobile devices and social media. With Adobe Web Experience Management (WEM), part of the Adobe Digital Marketing Suite, organizations can now quickly deliver branded, personalized experiences across online channels that incorporate powerful e-commerce functionality.

“Our joint customers will benefit from Adobe’s broad leadership in Web Experience Management and ours in multichannel commerce. The result will be clients who can rapidly deploy compelling commerce sites with rich, personalized content.”

Adobe CQ eCommerce comes integrated with market-leading technology from hybris, a provider of multichannel commerce and communication software. As part of a recently announced partnership, the companies are also jointly selling and promoting the Adobe solution to customers worldwide, with implementation services provided by global agency and system integrator partners. Additionally, customers have the flexibility to integrate Adobe WEM with e-commerce platforms of choice, via a standard set of included application programming interfaces.

“It’s well established that the ability of online retailers to differentiate from competition is a must, and consistent, personalized customer experience is the means for doing so,” said Kevin Cochrane, vice president of Product Strategy and Solution Marketing, Adobe. “Whether delivered on-premise or in the cloud, on a desktop, tablet or smartphone, the online buying process has to be delivered flawlessly the first time. Digital marketers can count on our Web Experience Management solution and integrated CQ eCommerce capabilities to meet the heightened expectations of consumers.”

“Through partnership with Adobe and leveraging the strengths of our respective technologies, we’re now delivering to market a platform to create consistent brand experiences across channels,” said Carsten Thoma, chief operating officer, hybris. “Our joint customers will benefit from Adobe’s broad leadership in Web Experience Management and ours in multichannel commerce. The result will be clients who can rapidly deploy compelling commerce sites with rich, personalized content.”

Adobe WEM delivers capabilities for building branded Web and mobile sites and applications on-premise or in the cloud (see separate release), driving demand via optimized, personalized content, and extending the reach of campaigns across multiple online channels. With integration to product information and purchase transaction management of e-commerce systems, organizations can now take their digital marketing initiatives to a new level.

For example, using Adobe CQ Marketing Campaign Management, marketers can quickly create landing pages as part of targeted demand generation campaigns that drive to and support branded commerce sites. In addition, organizations can amplify product and brand advocates—through enhancements in Adobe CQ Social Communities (see separate release)—by easily embedding social elements in the product selection and purchasing process on owned properties. And with Adobe CQ Mobile, enterprises can meet the growing interest of consumers to seamlessly transact from mobile sites and applications via the device of their choice.

“Phonak benefits from a perfect alliance of both Adobe and hybris applications, simply efficient and orientated towards the future,” said Ole Vogt, senior product manager, Interactive Marketing, Phonak AG. “We have been successful in using the hybris multichannel platform in combination with CQ5 in various interactive environments for our eServices and Online Shop.”


Adobe CQ eCommerce is immediately available on a worldwide basis. Landing pages functionality as part of Adobe CQ Marketing Campaign Management is available as beta.

About the Adobe Digital Marketing Suite

The Adobe Digital Marketing Suite offers an integrated and open platform for online business optimization, a strategy for using customer insight to drive innovation throughout the business and enhance marketing efficiency. The Suite consists of integrated applications to collect and unleash the power of customer insight to optimize customer acquisition, conversion and retention efforts as well as the creation and distribution of content. For example, using the Suite, marketers can identify the most effective marketing strategies and ad placements as well as create relevant, personalized and consistent customer experiences across digital marketing channels, such as onsite, display, e-mail, social, video and mobile. The Suite enables marketers to make quick adjustments, automate certain customer interactions and better maximize marketing ROI, which, ultimately, can positively impact the bottom line.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit

© 2012 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.


Adobe Systems Incorporated


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