- Global gamification leader expands presence in UK and throughout region, adds over 175 customers in 20 countries in under two years of business

MENLO PARK, California and LONDON/PRNewswire/ -- Badgeville, The Behavior Platform, today announced the expansion of its team to London, UK, with Scott Schnaars, General Manager, EMEA, bringing gamification to innovative clients throughout the region. The Silicon Valley-based company is accelerating its global expansion efforts as a result of its recent Series C funding.

Gamification, the business strategy which employs game mechanics in non-game environments and experiences, is key to a successful modern enterprise. Gartner Research predicts more than 70 percent of Global 2000 organisations will use gamification by 2015. These techniques today are found in both customer and employee experiences across virtually every industry.

"We highly value the business innovation that occurs in the EMEA region, and it is highly strategic for our fast-growing company to expand our presence in the area," said Kris Duggan, CEO, Badgeville. "The demand for gamification is building quickly across Europe, as business leaders from technology to consumer brands are seeing numerous success stories from our US-based customers, with key business objectives showing growth of 20 percent to more than 200 percent."

Badgeville's clients, which span virtually every industry, include Deloitte, Danone, EMC, NBC, CA Technologies, Footlocker, Samsung, Barnes and Noble, The Active Network, and Oracle. Customer deployments offer real-time rewards via game mechanics, reputation mechanics and social mechanics for users completing activities and missions defined by the business, from properly filling out information within a CRM system to sharing product links on a consumer brand website.

EMEA Customer and Partner Testimonials

"As a leading international media business, we are always looking for new ways to engage our audiences. Badgeville, the global gamification company, enables us to reward our loyal customers and enhance their interactive experiences. We are thrilled that Badgeville has expanded into the UK." - Ross Nichols, A&N Media

"We feel our loyal audience should be rewarded for their loyalty. We are implementing Badgeville across all our Irish stations to reward audience loyalty and soon will be turning our attention to our European territories. We are greatly looking forward to seeing the results particularly across mobile platforms. Mobile is huge for radio and we are excited to be the first radio group to embrace gamification within mobile in partnership with Badgeville." - Aidan McCullen, Head of Digital, Communicorp Group

"There is great demand for gamification across Turkey, and we are a proud partner of Badgeville, the global gamification leader. This whole concept is new to the Turkish companies. Regardless, we already have several customers who are currently working on projects using the Badgeville Behavior Platform." - Semin Ozmorali, General Manager, Pixelplus

"Our focus on Customer Experience Management (CXM) and engagement technology for enterprise clients is completed with this partnership by allowing us to offer clients a full customer feedback profile over all available online channels. By leveraging Badgeville, we can help our customers realize the true return on investment for the technologies that they use to run their businesses." - Egbert Hendriks, Founder & CEO, HintTech

"Dimelo is always looking for new ways to drive greater participation and engagement amongst our customers. In the Social CRM space, real-time engagement is critical to the success of any campaign. We are excited about Badgeville coming to the region as it will help to strengthen our partnership and drive more transactions for our customers" - Stephane Lee, CEO, Dimelo

Badgeville launched at TechCrunch Disrupt's esteemed startup competition in September, 2010, winning the Audience Choice award. The company is the fastest-growing Social Software-as-a-Service (SaaS) business, having raised $40M in three rounds of funding over less than two years since its launch, and expanding to over 20 countries.

For more information visit www.badgeville.com

About Badgeville 

Badgeville (www.badgeville.com), The Behavior Platform, is the leading provider of gamification and social engagement solutions for world-class businesses, enabling companies in virtually every industry to influence and measure user behavior. Companies and organizations from across the globe are using our award-winning Software-as-a-Service (SaaS) solution to increase customer loyalty, user engagement and employee performance. With 175 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and Social Mechanics to world-class companies including Deloitte, EMC, Universal Music, Samsung, CA Technologies, Dell, Bell Media, NBC, The Active Network, and Recyclebank. Founded in 2010, Badgeville is based in Menlo Park, Calif. And has offices in New York and Europe. Follow @Badgeville to learn more.