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Alliance Health Networks Introduces API to Streamline Development of “Safe Social” Pages for Pharma Marketers

Alliance Health Networks (Businesswire) - 04 March 2013

Alliance Health Networks Introduces API to Streamline Development of “Safe Social” Pages for Pharma Marketers

  • API Gives Health Brands and Their Agencies Ability to Create Direct-to-Consumer Campaigns on Alliance Health’s Connect Platform

SALT LAKE CITY--(BUSINESS WIRE)--Alliance Health Networks, the leading social platform serving healthcare consumers and marketers, today announced the launch of its new Safe Social API, enabling marketing partners in the pharmaceutical industry to quickly and seamlessly build interactive pages within the company’s network of condition-specific social health networks.

“By opening up our platform we’ve enabled leading health brands to leverage and customize all of our social features to power their campaigns and streamline the internal legal review process.”

The Safe Social API is part of Alliance Health’s newly released Software Development Kit (SDK), which enables health brands to independently embed applications and build customized tools and messaging campaigns on the company’s proprietary Connect platform. Alliance Health owns and operates more than 50 condition-specific social networks, which offer consumers the ability to connect with other patients, as well as to products and services addressing chronic and complex conditions.

Until now Alliance Health’s Safe Social API has been used exclusively by the company’s own developers to create and deploy campaigns for its marketing partners in the health care industry. With the release of the SDK, those same clients and their agencies of record now have programmatic access to Alliance Health’s platform.

“This is a game-changer for us,” said Shwen Gwee, Vice President of Digital Health at Edelman, whose clients include several of the top ten pharmaceutical companies. “The Safe Social API provides us with more creative and flexible options, as well as the ability to optimize ongoing campaigns to drive better user experiences, all the while ensuring strict adherence to regulatory guidelines through control over content and design on the platform.”

The API streamlines the lengthy and exacting legal review process pharmaceutical companies must undertake each time one of its brands launch a direct-to-consumer marketing campaign. Companies or their agencies can use the API to deploy, refine and scale their online campaigns as their needs evolve.

“We listened to our clients and now we’re thrilled to provide them with the ability to quickly and easily build safe social experiences across our social network,” said Dan Hickey, senior vice president of products at Alliance Health Networks. “By opening up our platform we’ve enabled leading health brands to leverage and customize all of our social features to power their campaigns and streamline the internal legal review process.”

For more information on this new API offering, visit http://developer.alliancehealth.com.

About Alliance Health Networks

Alliance Health Networks is the leading socially powered digital health platform, serving 11 million consumers through web and mobile social networks. Its flagship site, Diabetic Connect, is the top-ranking consumer web site for people with diabetes and their caregivers. The company's portfolio includes more than 50 disease-specific sites offering personalized digital health content and tools designed to help consumers better navigate their care. The company's investors include New World Ventures, Physic Ventures, Highway 12 Ventures, EPIC Ventures and Voyager Capital.

Contacts

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Alliance Health Networks
Jeff DuBois, 801-461-9789
jeff@methodcommunications.com


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