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ArchetypeMe Launches New “Watch” Feature Offering Tailored Video Experiences for Users

Archetypes, Inc. (Businesswire) - 20 March 2013

ArchetypeMe Launches New “Watch” Feature Offering Tailored Video Experiences for Users

Lifestyle Start-up Boosts Premium Content Offering With New Web-Series Hosted By CBS This Morning Veteran Lee Woodruff

NEW YORK--(BUSINESS WIRE)--ArchetypeMe, the innovative content and community site that redefines personal search and personal brand through the lens of archetypes, today announced the addition of the “Watch” feature, which will enhance the site’s offerings and give users access to quality video content, relevant to their archetype. To support the updated functionality, the company will also launch a new web-series entitled, “Archetypes with Lee Woodruff.” Located under the new “Watch” tab on the ArchetypeMe landing page, the series will be hosted by CBS This Morning veteran Lee Woodruff and produced by Matthew Reeve. The show centers on welcoming innovators from a variety of backgrounds, interests and perspectives to discuss their own story and help inspire others. The additions of the “Watch” tab and launch of “Archetypes” are the latest enhancements, demonstrating the company’s growth as a formidable content discovery platform offering greater personalization for users.

“We understand the importance that content plays relative to user engagement, as we're currently seeing on our site”

Since its debut in November 2012, ArchetypeMe has continued to achieve considerable growth within the personal lifestyle market and has become a key platform for users to post, share and discover content on the web that is most relevant to them. The “Watch” feature will now allow users to see uniquely curated videos by archetypes and to hear from influential leaders like Neil deGrasse Tyson, Kevin Michael Connolly, and Bob Woodruff share their personal life stories on the “Archetypes” show.

“We understand the importance that content plays relative to user engagement, as we're currently seeing on our site,” said Michael Mendenhall, Co-Founder and CEO of Archetypes Inc. “Now with the 'Watch' functionality, we're introducing online video content – both original and curated for your archetypes – to enhance our offerings and continue to drive social interaction.”

“Archetypes with Lee Woodruff” will unveil its first four webisodes with the following guests:

  • Caroline Myss, archetypes expert and New York Times best-selling author
  • Julie Kent, American Ballet Theatre principal dancer
  • Erica Bell & Katie Finnegan, co-founders of Hukkster
  • Kevin Michael Connolly, American photographer and star of Travel Channel series “Armed and Ready”

“When I first heard about this project, I knew I had to be a part of it in some form or another,” said Lee Woodruff, host of Archetypes. “This, for me, was a chance to host a show that is off the cuff, that can take us anywhere with the guest in an informal and conversational setting within a matter of minutes. By watching how notable influencers from various backgrounds have carved out their direction – I believe this series will offer audiences a unique experience that allows them to become inspired by our guests, and will help people discover how they too can reach their life goals.”

A full schedule of episodes will be available on ArchetypeMe.com/watch. For more information, visit ArchetypeMe.com and discover your personal archetypes that motivate everything you do.

About ArchetypeMe

Archetypes, Inc.’s flagship entity, ArchetypeMe is an innovative website that redefines personal search and personal brand through the lens of archetypes. A mix of original and curated content, social networking and trends, the website is a new online experience where consumers can learn more about themselves and their community in an entertaining and transformative way.

About Archetypes, Inc.

Archetypes, Inc. is a personal lifestyle company that better equips people to answer the questions, “Who am I?” and “What’s relevant to me?” The company is founded on the philosophy of archetypes, made relevant to for today’s culture and time.

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Bite for ArchetypeMe
Marcelo Vilela, 415-365-0404
marcelo.vilela@biteglobal.com


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