Lean Analytics?New from O'Reilly Media
Use Data to Build a Better Startup Faster
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Sebastopol, CA?Whether you're a startup founder trying to
disrupt an industry or an intrapreneur trying to provoke change from
within, your biggest challenge is creating a product people actually
want. Lean Analytics steers you in the right direction.
Lean Analytics is the latest publication in The Lean Series. Eric Ries, the founder and author of The Lean Startup, curates this series. Coauthored by entrepreneurs Alistair Croll (@acroll) and Ben Yoskovitz (@byosko), Lean Analytics
shows you how to validate your initial idea, find the right customers,
and then decide what to build, how to monetize your business, and how to
spread the word.
"An intrapreneur, working within a host organization, can absolutely
revitalize the business," says Croll, using Procter & Gamble's
Swiffer as an example. "And a small business can tackle giants by being
more agile?as Uber did to taxis, or Airbnb did to hotels. Mops, taxis,
and rentals aren't new. But they're hugely susceptible to change if it's
applied in a measured, careful way."
Packed with more than 30 case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without.
Understand Lean Startup, analytics fundamentals, and the data-driven mindset
Look at six sample business models and how they map to new ventures of all sizes
Find the One Metric That Matters to you
Learn how to draw a line in the sand, so you'll know it's time to move forward
Apply Lean Analytics principles to large enterprises and established products
"Data doesn't lie, and the right data in the right place at the right
time can change your business," adds Croll. "It's about using data to
build a better business faster."
For a review copy or more information please email reviews@oreilly.com. Please include your delivery address and contact information.
About the Authors
Alistair Croll has been an entrepreneur, author, and public
speaker for nearly 20 years. He's worked on a variety of topics, from
web performance, to big data, to cloud computing, to startups. Since
co-founding web performance startup Coradiant in 2001, Alistair has
launched Rednod, CloudOps, Bitcurrent, Year One Labs, the Bitnorth
conference, and the International Startup Festival.
View Alistair Croll's full profile page.
Ben Yoskovitz is a serial entrepreneur with more than 15 years of
web business experience. The co-founder of Standout Jobs and Year One
Labs, he is also an active mentor to numerous startups and other
accelerator programs. Ben is the author of Instigator Blog (http://instigatorblog.com),
and regularly speaks at startup conferences, including the Michigan
Lean Startup Conference and Internet Marketing Conference. In 2011, he
joined GoInstant as VP Product. The company was acquired in September
2012 by Salesforce.com, and he continues in his role with GoInstant and
Salesforce.com.
View Benjamin Yoskovitz's full profile page.
The Lean Series,
curated by Eric Ries, is a collection of books written by the best
people in the field, on topics that matter. The authors dive down into
Lean Startup implementation-level details, providing readers with
information they can immediately put to use.
Advance Praise for Lean Analytics
"Your competition will use this book to outgrow you."
?Mike Volpe, CMO, Hubspot
Lean Analytics is "a huge gift to our industry."
?Zach Nies, Chief Technologist, Rally Software
Lean Analytics is "the antidote to founders' habit of lying to themselves."
?Brad Feld, Foundry Group
Additional Resources
For more information about the book, including table of contents, author bios, and cover graphic, see: http://shop.oreilly.com/product/0636920026334.do
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