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WCG Launches Interactive, Social Platform to Enhance Employee Assimilation of Business Strategy and Change Management Efforts

WCG (Businesswire) - 29 March 2013

WCG Launches Interactive, Social Platform to Enhance Employee Assimilation of Business Strategy and Change Management Efforts

The Change Content CapsuleTM allows leaders and communicators to dimensionalize and “storytize” strategy and organizational change

NEW YORK & SAN FRANCISCO--(BUSINESS WIRE)--WCG, the analytics-based, insights-directed, integrated strategic communications counseling firm and member of the W2O Group, along with NextWorks, a visual engagement production and distribution company, have launched the Change Content CapsuleTM, an interactive visual engagement platform. The product was designed for change management efforts, including strategy deployment and organizational effectiveness initiatives to provide an agile, holistic, engaging and cost-effective solution to deliver multiple forms of content that can be translated over various platforms. The result is a tool that ultimately delivers a greater degree of comprehension and involvement.

“This allows clients to tell their stories in a highly creative, informative and interactive manner. It is the perfect platform for our “storytizing”

“Achieving a level of clarity and coherence around organizational change continues to plague CEOs and their leadership ranks,” said Gary F. Grates, principal of W2O Group and head of its Corporate and Strategy practice. “We designed the Change Content Capsule in order to tell a more fluid, creative and engaging story with employees, including managers.”

“The Change Content Capsule packages video, images, documents, transactions and other content into highly sharable and interactive units,” said Tim Bahr, CEO of Nextworks. “This allows clients to tell their stories in a highly creative, informative and interactive manner. It is the perfect platform for our “storytizing” approach to behavioral change.”

The Change Content Capsule is highly customized and driven by each organization’s unique situation providing communications professionals and ultimately employees access to multiple platforms, including web and mobile, for rich, valuable information they can self-select in order to engage with the organization at a level necessary to achieve results. It is also a highly transportable and sharable social media tool that can be embedded in a company’s internal website and blogs.

According to Bahr, “The Change Content Capsule is backed by leading-edge analytics that monitor and measure every interaction with every piece of content. All content can be updated while the capsules are in distribution, picture programming thousands of screens across the digital ecosystem–the web, mobile and social--in direct response to employee interactions.”

WCG is employing the Change Content Capsule in several culture transformation and business improvement efforts for global organizations.

“The results have been impressive,” Grates added. “Managers and employees are able to visualize and assimilate the specific shifts around behavior and attitude needed to successfully implement a new strategy or address competitive realities. Achieving significant change in organizations rests on reaching people in a manner they can relate to, and from a communications standpoint, it translates into storytelling at its most basic level.”

About WCG

Founded and led by chairman and CEO Jim Weiss, WCG is focused on integrated business solutions in the areas of innovation, change and growth for the world's leading companies and brands. WCG serves clients through a network of offices in San Francisco, New York, Washington, D.C., Austin, Los Angeles and London. For more than a decade, WCG's seasoned professionals have specialized in providing analytics, content, engagement and strategy to a diverse set of clients across the consumer, technology, healthcare and pharmaceutical industries. For more information, please visit http://wcgworld.com.

About NextWorks

NextWorks is a next generation visual engagement company that creatively produces, packages and delivers multiple forms of content on unique interactive platforms. The company's distribution platforms are designed to provide viewers all information necessary to understand client stories and take desired actions, without leaving client content. All interactions with every piece of content are monitored and measured. Data collected is used to update and enhance content while in distribution, guide production of future content and provide the client with the ability to build their own media network over time. For more information, please visit www.nextworks.com.

About W2O Group

Founded and led by Chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations. W2O Group serves clients through a network of firms – WCG, Twist, Brewlife and W2O Ventures – through offices in San Francisco, New York, Austin, Los Angeles and London. For more information on W2O, please visit http://w2ogroup.com.

Contacts

For WCG:

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Erin Disney, 512-236-5994
edisney@w2ogroup.com


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