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A4uexpo agenda revealed ( - 30 May 2013

A4uexpo agenda revealed


The eagerly anticipated full agenda for the a4uexpo in Amsterdam has been unveiled

The two-day event, aimed at professionals within the performance marketing industry, takes place at the Hotel Okura Amsterdam and today’s agenda launch confirms the hot topics up for discussion.

From July 2-3 attendees can get their teeth stuck into sessions on ‘extreme’ search, panels on international expansion, innovative case studies, heightened strategies on mobile marketing – and much more.

Specific topics include Personalisation in Conversion Tactics, Risk Management for your Links and SEO, Becoming Successful with Fashion in Performance Marketing, Next Generation Remarketing and the Power of Third Party Solutions, to Maximising the Publisher/Network Relationship and Successful Email Campaigns for the Multi-Channel Age. There is plenty to delve into.

According to the event’s content director, Chris Johnson, who is charged with formulating the dense and highly targeted agenda; from hundreds of speaker submissions from across the globe, the schedule features the most diverse sessions in the event’s history.

New Trends

“This is our fifth major European performance marketing event and the interesting trend for me is the varied sessions we have this year on multi-channel,” Johnson said.

“The sheer volume of submissions on the subject of multi-channel was staggering when comparing to our London conference last October and also against our New York show this year.”

Hundreds of attendees from across Europe, the US and even as far as Australia, have already registered to attend the event; which has top sponsors such as zanox, Tradedoubler, affilinet and Fruzzel. Speakers and the event’s keynote will be unveiled next week.

Educate & Empower

New to this year’s a4uexpo is the Expert Roundtable; where delegates can take part in a selection of discussions with industry pros.

Lunchtime Power Pitches is also new to a4uexpo 2013 and allows tech, digital and industry startups, who have launched within the last 12 months, to pitch their business to delegates in attendance.

“As the industry rapidly expands, so too does the thirst for knowledge and education within performance marketing,” Johnson added.

“Our events have a responsibility to inform and empower which is why we have introduced the Power Pitches and Round Tables.”

The event, which can hold up to 1,000 delegates, is organised by UK-based, formerly known as A4u. From expos and conferences to the prestigious annual Performance Marketing Awards, the company has held more than 20 unique performance marketing events across London, Barcelona, Munich, Amsterdam and New York.


About PerformanceIN: is owned and run by Existem Events Limited, which was founded in 1999. covers all areas of international performance marketing.
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