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Gaming Industry Leader Williams Interactive Joins Forces With Mobile Engagement Company Joingo

Joingo® (Business Wire) - 30 July 2013

Gaming Industry Leader Williams Interactive Joins Forces With Mobile Engagement Company Joingo

SAN JOSE, Calif.--(BUSINESS WIRE)--Mobile and social technology company Joingo announced today that it has entered into an agreement with Williams Interactive LLC, a wholly owned subsidiary of WMS Industries Inc. (NYSE:WMS). The alliance provides a cutting edge B2B mobile marketing and gaming platform to the casino industry, launched recently with the Williams Interactive Play4Fun Network for Snoqualmie Casino.

“Our two companies share a common objective – to provide cutting edge solutions that drive our customers’ growth. Together, we will equip casino properties with the powerful platform that they’ll need to keep pace with the changing landscape of gaming today.”

As part of the agreement, Joingo will supply the infrastructure powering the mobile capabilities for Williams Interactive LLC’s Play4Fun Network (P4F). Play4Fun is a B2B white-label interactive platform combining free-play online gaming entertainment and robust marketing capabilities that enables casino operators to build and engage an online player community under the umbrella of their unique brand. Completely integrated with any major player loyalty system, P4F facilitates player connectivity with in-casino entertainment and integrates with the casino's website to offer authentic WMS play-for-fun slots, dynamic player messaging and social features to engage existing players and attract new online players.

Standard features of Joingo’s Mobile Loyalty System will be available for Williams Interactive’s casino customers running the Play4Fun Network, providing unprecedented mobile marketing capabilities. A recent winner of Casino Journal’s Top 20 Innovative Technology Products Awards, Joingo’s system allows the casino to easily create and deploy branded native and mobile web Applications for iPhone, Android, browser enabled smartphones and tablets. By integrating with major Casino Management Systems, Joingo allows for a truly personalized mobile experience, with content and offers tailored to patron’s preferences and history, plus real-time access to players account information. The system provides immediate offer delivery using SMS and Push Notifications, detailed analytics, as well as content sharing with Facebook and Twitter. Additional capabilities also available include trigger and location-based marketing automation.

“Joingo is pleased to be supplying the infrastructure that will power Williams Interactive’s mobile capabilities,” said Joingo’s CEO, Steve Boyle. “Our two companies share a common objective – to provide cutting edge solutions that drive our customers’ growth. Together, we will equip casino properties with the powerful platform that they’ll need to keep pace with the changing landscape of gaming today.”

Orrin J. Edidin, President of WMS Industries and CEO and President of Williams Interactive, commented, "The agreement with Joingo allows Williams Interactive to provide casino operators with the capabilities and benefits from one of the world's most impressive mobile marketing platforms, significantly enhancing their ability to benefit from the convergence between land-based and online gaming. This is an exciting step in the evolution of our Play4Fun Network that enables our customers to best engage their players, wherever they desire gaming entertainment between casino visits."

Together, Joingo and Williams Interactive will enable casino operators with an authentic Las Vegas-style gaming experience for their players that connects seamlessly across their desktop, tablets and mobile devices, while providing operators outstanding new marketing capabilities that can engage their players with highly targeted real-time offers designed to drive incremental trips to their casino floors.

About Joingo®

Joingo is a mobile and social technology company based in San Jose, CA with offices in Nevada. Joingo's patented technology integrates as the central hub connecting CRM systems with robust mobile marketing application services, extending the customer brand and leveraging it into increased revenue. The company is led by a proven management team of experts in mobile technology and key executives with extensive experience in the gaming and hospitality industries. For more information about Joingo visit www.joingo.com, on Facebook, or on Twitter @joingo_com.

About Williams Interactive LLC

Williams Interactive LLC is a wholly owned subsidiary of WMS Industries, which serves the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which places leased participation gaming machines in legal gaming venues. The Company also develops and markets digital content, products, services and end-to-end solutions that address global online wagering and interactive social, casual and mobile gaming opportunities. More information on WMS and Williams Interactive can be found at www.wms.com or www.williamsinteractive.com or visit the Company on Facebook®, Twitter® or YouTube®.

Contacts

Joingo®

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Evelyn Nelson, 888-400-5085
Marketing Coordinator
evelyn@joingo.com


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