SANTA MONICA, Calif.--(BUSINESS WIRE)--ICS Mobile Inc., the company behind app discovery pioneer website FreeAppADay.com, announces today that it is joining forces with ICM Partners, one of the largest and premiere talent agencies in the world, to unlock new ways to foster app discovery. The partnership will bring A-list talent from the film, television, music, sports and publishing industries to kick-start the AppXchange platform (http://appxchange.icsmobile.com/) and its dedicated Apple-approved app. In addition, the partners will work with leading global brands and organizations to help consumers find the apps they will love.
?We once more cracked the app discovery puzzle in a meaningful and novel way?
"We once more cracked the app discovery puzzle in a meaningful and novel way," said Joe Bayen, CEO at ICS Mobile. "With close to 1M apps in the app store, discovery has become a nightmare for developers and end-users alike. Alongside our partners at ICM, by using crowdsourcing in combination with A-list celebrities, we found ourselves in the unique position of being able to recommend the right app to the right user at the right time."
For several years, the entertainment industry has experienced mixed results in its attempt to capture the attention of an elusive smartphone audience. The AppXchange platform allows celebrities, top influencers and websites from all industries to connect, engage and re-engage with their audience by using apps as content via app recommendations.
Keyvan Peymani, Managing Director of the Digital Strategy Division at ICM Partners, added, "Curation at scale and discovery are two of the key challenges we face in digital today, and we are excited to be partnering with ICS to unclutter the app space. We constantly look for the right platforms to help deepen the relationship between our clients and their fans, and through this partnership with ICS, our clients have another way to interact."
The AppXchange app is set to officially launch this coming fall. ICS Mobile encourages brands, websites and top influencers to enroll and reserve their username at http://appxchange.icsmobile.com/.
About ICM Partners
ICM Partners is one of the world's largest talent and literary agencies with offices in New York, Los Angeles, Washington, D.C. and London. The agency represents creative and technical talent in the fields of motion picture, television, books, music, live performance, branded entertainment, and new media. ICM was formed in 1975 through the merger of Creative Management Associates and International Famous Agency. In 2005, the company raised equity financing to fund strategic growth, and in 2006, ICM acquired the literary agency Broder Webb Chervin Silbermann. In 2012, the agency completed a management buyout and formed a partnership with the new name, ICM Partners.
About ICS Mobile
ICS Mobile is a leading developer of monetization and promotional solutions for iOS devices. ICS Mobile's portfolio includes FreeAppADay and its dedicated iOS app which uses its 10M+ strong userbase to promote applications worldwide. AppXchange is a social network that is also part of ICS Mobile's portfolio, the platform uses the power of crowdsourcing and celebrity influencers to deliver relevant app recommendations to its members.