Skip to content

Social Media Portal

SMP » Press Releases

Hyper Local Social Platform IAMIN.IN Powers Unique Social Media Initiative for Better Citizen Governance

Experience Commerce (PR Newswire) - 27 September 2013

Hyper Local Social Platform IAMIN.IN Powers Unique Social Media Initiative for Better Citizen Governance

MUMBAI/PRNewswire/ --

'I AM IN - DNA of India' is one of India's largest initiatives created to activate hyper local platforms empowering Indian citizens to embrace awareness and participation in local issues and also to seek accountability from their representatives in government - from the parliament to the legislative assembly, the local corporator to the panchayat leader. Zee Media Corp., the parent company behind 'I AM IN - DNA of India', has appointed Experience Commerce to power the initiative.



It is a pan-India initiative comprising of 500+ local platforms, supported in multiple local languages, and completely operated by people democratically selected as volunteers.

"We are embarking on a quest to find citizens who are willing to come together to work towards the idea of demanding better governance from our representatives," says Sandip Maiti, CEO of Experience Commerce who has been entrusted with the responsibility of building and bootstrapping the platform for launch.

We at Experience Commerce believe it's a unique social experiment and want to reach out to as many people across India, help them co-ordinate and attach them to local circles. Hence, the need for local language support and unique platforms for each circle.

There are so many people who want to contribute and work together but what they lack is a sustainable platform; and we have seen far too many campaigns fizzle out after the initial enthusiasm and the energy getting dissipated.

In less than 48 hours of the recruitment campaign going live, I AM IN has recruited more than 1000 volunteers. They will play a key role in the development of the platform and influence how the platform shapes up. Initially, they will begin by contributing and moderating local issues, supporting a cause, connecting with local representatives, tuning in to the latest local news, getting acquainted with relevant government data and keeping members updated about the basic rights and local resources.

Be a part of this unique experiment to bring about the change you want to see. Start with fixing small issues using the collective power of people on the platform.

Log on to and signup as a volunteer or just become an active citizen and join the conversation on or Twitter: @DNA_IamIn.

The platform launches on October 1, with the first set of volunteers in charge.

About Experience Commerce

Experience Commerce is a full service digital agency based in India. We offer a suite of solutions to effectively leverage the increasing consumer preference and engagement on digital media. Our solutions help brands connect with consumers, and stay responsive to their rapid behavioral shifts on social platforms. Our integrated solutions suite includes research & insights, creative & design, media & PR, digital production, conversational content, social engagement, e-loyalty management and analytics. To know more visit us at:

Primary Media Contact: Ramya,, 91-9870352831