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Updates from Content Marketing World 2013

PR Newswire (PR Newswire) - 11 September 2013

Updates from Content Marketing World 2013

CLEVELAND/PRNewswire/ -- Driven by the infinite supply of content that is competing for a finite amount of audience attention, emerging themes from Content Marketing World this year include an emphasis on incorporating visuals into communications and promoting content post-publication. Our onsite team is live-blogging most of the sessions, and you can find all of their posts here: .  Highlights from yesterday include:

  • Marketing your messaging: Publishing content is not enough -- author Jay Baer explained why in his session and PR Newswire has a full recap for you.
  • The future of content, search and social: Lee Olden examined the importance of driving emotion and connection through your content and storytelling efforts.
  • Visual content trends: Todd Wheatland drove home the importance of visual in a session titledVisual Content Marketing Strategies You Probably Aren't Using and Should.
  • Developing a downstream content strategy: One of the Sarah Skerik's biggest takeaways from Day 1 of Content Marketing World is the increasing importance of a post-publication plan for your content, to drive promotion, sharing and discovery. 




Whether you're unable to make it to Content Marketing World this year or you are at the event and are afraid of missing out on any of the amazing conference programming, PR Newswire has you covered.  In addition to the PR Newswire booth, #ContentIs campaign and sweepstakes, and Sarah Skerik's sessionon content discovery, the PR Newswire team is providing round the clock coverage of all things Content Marketing World.  Sarah Skerik, Vice President, Content Marketing,  and Michael Pranikoff, Global Director of Emerging Media, are tweeting out the latest -- follow @sarahskerik and @mpranikoff.

About PR Newswire

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact: 
Caitlin Carragee 
Manager, Marketing Communications 
PR Newswire

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