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Wayin Expands Partnership with Twitter Offering Full Media Solution Suite

Wayin (PR Newswire) - 17 September 2013

Wayin Expands Partnership with Twitter Offering Full Media Solution Suite

Wayin announces a more extensive Twitter partnership agreement to integrate Twitter on any media, including on-air, in-venue and online.

DENVER/PRNewswire/ -- Today Wayin, a social media engagement company, announced an enhanced partnership with Twitter to provide integrated Twitter media solutions for on-air broadcasts, in-venue displays and online engagement. Wayin is a Twitter Certified Display Partner and now, with the more extensive Twitter partnership, will provide robust solutions for its customers leading to increased revenue and deeper engagement across any media, including broadcast television.

Since the launch of the WayinHub in March at SXSW, Wayin has proven great value by curating and contextualizing Tweets for brands, sports teams and broadcast partners. Through a full suite of custom display tools, customers can capture real time conversations and a variety of rich content, including native viewing of photos and videos, to display on websites, within apps and now through broadcast and in-venue displays. 

Twitter believes Wayin provides innovative solutions to their customers and looks forward to Wayin's expanded offerings. Jana Messerschmidt, VP of Business Development at Twitter, said, "As part of our Certified Products Program, Wayin delivers innovative display solutions using their advanced curation platform and elegant administration tools. We are happy to work with them as they expand into on-air and in-venue, providing a more robust solution suite."

These new on-air and in-venue integration solutions build upon the online integrations that Wayin continues to provide. "We love working with the great people and innovative products at Twitter," said Elaine Wood, President and CEO of Wayin. "We're confident this expanded partnership and new media solutions with Twitter will benefit customers and will give us the opportunity to build even better products that highlight the great content and conversations happening on Twitter."

Wayin is an established leader in the emerging social engagement market. Notable campaigns include its collaboration with Chevrolet to amplify their SXSW social efforts, the Turtle Wax "Wax on, Shirt Off" campaign, live on-air tweets and real time interactive polls during concerts with AXS TV, as well as several NFL clients including the Denver Broncos and Atlanta Falcons.

About Wayin

Wayin, a Twitter Certified Partner based in Denver, is a leading mobile and web engagement platform that enables conversations. Wayin is a social hub platform that connects brands with their audience, helping them to better leverage their social media presence. Wayin aggregates and visualizes social content to give companies the ability to curate and customize public-facing social experiences on air, in-venue or on company owned assets. Brands are able to provide a dynamic and flexible experience for consumers that can be molded in the moment to take advantage of real-time events. Earlier this year, Gartner recognized Wayin as a "Cool Vendor in Data-Driven Marketing." Its clients include the nation's largest corporations, sports teams and agencies.

Media Contact: 


Kelsey Cullen 
(303) 349-9401