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Global brands set the standard for social media excellence as the first-ever Social Media Awards 2015 shortlist is announced

Useful Social Media (USM) (Useful Social Media (USM)) - 15 April 2015

Best Buy, Canon, Audi UK, Ford Motors, Qantas Airways, Dollar Shave Club, Cisco, Thomas Cook are among 24 nominees being shortlisted for this year’s Corporate Social Media Awards.

Useful Social Media, the leading business intelligence company on corporate social media use, today announced the leading global brands who have received true recognition for driving social business. Over 150 entries have been shortlisted to just 24 finalists. The winners will be revealed and celebrated at a glamorous awards dinner ceremony on June 15th in New York.

Social Media has gone beyond a channel used simply for marketing. It is becoming increasingly obvious that such a limited focus restricts corporate growth, opportunities for direct customer engagement, enhanced loyalty and a more customer-centric business. 2015 will recognise those who utilize social to ‘get closer to their customers’ with four key categories including; Social Customer Care, Best Social Media Campaign, Social Agency of the Year and Most Innovative use of Social Media.
Useful Social Media would like to thank everyone that entered for all their hard work and efforts spent in the submissions. Please keep up your great work!

The shortlist includes:
Best Social Customer Care:
  • Audi UK
  • Best Buy
  • Dollar Shave Club
  • Ford Motor Company
  • General Motors
  • HP
  • Liberty Mutual Insurance
  • Qantas Airways
  • Thomas Cook

Best Social Media Campaign:
  • Best Buy
  • BMO Financial Group
  • Canon Middle East
  • Cisco
  • TAP Portugal / Wingman

Social Agency of the Year:
  • Ignite Social Media
  • ITDSOut of this World Social Media
  • Wingman

Most Innovative Use of Social Media:
  • Boehringer Ingelheim
  • Canon Middle East
  • Cisco
  • Newegg
  • Premier Farnell
  • TAP Portugal/Wingman

The Awards ceremony and gala dinner will be taking place on Monday June 15, 2015. The night will bring together 150+ social media leaders who will be the first to know the winners of this year's awards. On top of this they'll enjoy a glamorous night of entertainment, a 3-course meal and celebratory drinks.

For more information about the awards, the shortlist or the dinner ceremony, contact Jenna Gottscho at or at the website.

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