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Blogging for Business: Ways to Identify the Right Tone and Style for Your Writing

PR Newswire Association LLC (PR Newswire) - 09 July 2015

NEW YORK/PRNewswire/ -- Small business owners are maximizing their online marketing efforts and continually looking for ways to amplify their content. If your goal is to produce high-quality content relevant to your target audience, the first step in your content creation process should be establishing the tone and style for this written content.

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PR Newswire's Small Business PR Toolkit contributing author @SteveLazuka offers expert advice on the importance of clearly identifying the tone and style of your writing in order to deliver messages that solidify relationships with your audience and leave lasting impressions.

Tone: The tone of your writing sets the stage for your content. It should be unique and distinctive to set your brand apart from others. When choosing your tone, Lazuka suggests determining what you want to say, the impression you want to convey and the image you want to present.

Style: When establishing style, the first step is pinpointing how formal you want to be. This is generally identified by the point of view that is used, such as first, second or third person. You'll want to ensure you're giving the impression that is best suited for your brand and enables you to establish a strong connection with your audience.

For further discussion on these two important components of written content, read the remainder of Lazuka's article here:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire    
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Amanda Eldridge
Director, Strategic Channels

SOURCE PR Newswire Association LLC