NEW YORK/PRNewswire/ -- Publishers and authors are continually looking for ways to expand audience reach through cost-effective promotion tactics that will garner attention and further drive purchasing. The key to making your book discoverable is by clearly defining a promotional strategy that looks at sales tactics from a new perspective.
In his debut article posted to PR Newswire's Small Business PR Toolkit, Scott Lorenz, president of Westwind Communications, identifies why webinars are a promotional MUST for authors. Lorenz states that conducting webinars:
Is a cost-effective way to reach larger audiences.
Builds relationships and rapport.
Helps to continually position yourself as an expert.
Additionally, Lorenz offers actionable tips to ensure you add webinars into your marketing mix:
Research: Take a deep dive into your book topic to uncover who currently conducts webinars in your target market's space.
Participate: Sign up for a few ahead of time to listen in and familiarize yourself with the process.
Meet and greet: Reach out to hosts to introduce yourself and discuss the possibility of collaboration.
Host your own: Once you are ready to take the plunge, Lorenz recommends you check out webinar providers: GoToWebinar, GoToMeeting and WebEx.
For further discussion on ways to effectively use webinars as a cost-effective promotional tactic, read the remainder of Lorenz's article here: http://bit.ly/1KvQVD7.
PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
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