Skip to content

Social Media Portal

SMP » Press Releases

8 Influential Insights on Effective Social Media Campaigns in Big Pharma

Teri Arri (SMi Group) - 26 November 2015

SMi's 5th annual conference on Social Media in the Pharmaceutical Industry taking place next January in London, will aim to deliver an effective digital toolkit of ideas to implement innovative social media campaigns in a traditional pharma market.

Social Media in the Pharmaceutical Industry 2016, will discuss the changing landscape of online communications in healthcare with progressive insight from 8 leading pharmaceutical organisations who have implemented effective social media strategies such as: Lundbeck, Actelion, Boehringer Ingelheim, Eli Lilly, Pfizer, Bristol-Myers Squibb, Novo Nordisk and Roche.

1. Lundbeck adapt content through consumer insight

Stine Molgard Sorensen, Digital Interaction Business Partner from Lundbeck A/S, asks questions such as: How are we really communicating? What is key for quality content generation? By understanding regional variations in language and culture, attendees will learn how to examine online consumer responses and adapt content accordingly for maximum impact.

2. Communicative behaviour explained by Actelion

Actelion’s Corporate Communications Manager, Charlotte Roth, provides strategic guidance on implementing a successful social media campaign by looking at communicative behaviour and by discussing the latest developments in governance.

3. Social Media business benefits to the Boehringer Ingelheim brand

Boehringer Ingelheim will discuss how businesses can benefit from social media in an address by the Communications Director, Duncan Cantor. The keynote will look at the long term impact of social media and will also explore regulatory processes and adverse events.

4. Eli Lilly drive brand success through cross functional distribution channels

Eli Lilly explain how to manage distribution channels to drive brand success in a presentation by the European & Canada Digital Strategy Team Leader, Luis Albuquerque. The talk will aim to strengthen multi-channel communities by helping attendees engage with consumers through integrated real time analytics.

5. Pfizers digital content marketing revealed

The key to any successful campaign is content and Pfizers Director, Scott Gavin shows how to create the right buzz through integrated channels and social collaborations in a Day Two opening keynote address on digital content marketing.

6. Bristol-Myers Squibb engage with patients in clinical trials

Patient engagement for oncology clinical trials will be the focus of Bristol-Myers Squibb’s presentation from their Senior Enrolment Specialist, Pinal Patel. Pinal will discuss how to leverage new opportunities in patient engagement and harness data to determine effectiveness of tactics.

7. Novo Nordisk  marry traditional media relations with digital campaigns

Attendees will be shown how to navigate through the digital ecosystem by blending traditional media relations with digital campaigns in a case study driven presentation from Novo Nordisk Global Communications Manager, Liz Skrbkova.

8. Roche optimize their digital strategy through consistency

Utilizing the latest digital tools to launch a brand will be the focus of the presentation by Kevin Lancashire, Head of Web Strategy and External Digital Communication from Roche. The importance of consistency, effective measurement of campaign performance and considerations on platform and technology will all be discussed.

This is just a snapshot of what will be covered in the agenda for 2016. For further details and to see the full speaker line-up, visit the website at

Social Media in the Pharmaceutical Industry
20th - 21st January 2016
Pre conference interactive workshops
19th January 2016
Holiday Inn Kensington Forum, London UK Sponsored by Synexus
Follow the conversation on Twitter at #pharmasocialmedia


About SMi Group:

Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world’s most forward thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at

Comments powered by Disqus