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Drive Your Campaign Forward in the New Year with Cutting Edge Strategy from Digital Health Guru's!

Teri Arri (SMi Group) - 14 December 2015

At the forefront of digital health and cutting edge online marketing strategy for almost a decade, the medical industries established event on social media returns to London on 21st and 22nd January for its 8th annual show.


Social Media in the Pharmaceutical Industry 2016 has been tailored for an audience of marketing practitioners and pharmacovigilance professionals involved in patient engagement and brand success. This event promises to deliver strategic insight in understanding targeted consumer groups and advice on driving a social media campaign forward. The agenda for 2016 will discuss key topics from increasing social media presence and innovative digital content management ideas, through to regulation, real time analytics, clinical trial recruitment and social listening to leverage patient views.


Actelion, AKU Society, Bayer, Brainstorm Digital, Brandnew MC, Bristol-Myers Squibb, Creation Healthcare, GE Healthcare, GlaxoSmithKline, Highfield Communication Consultancy, Hikma Pharmaceuticals, Lundbeck Pharma A/S, Manufacture for Answers, Mylan, Nemera, NHS England, Novo Nordisk A/s, Patient Information Forum, Patient Public Involvement, Pfizer, PharmEvo Pvt Ltd, Synexus Limited, Takeda UK Limited, Whydot Pharma, ZS Associates, plus many more...


•    "I love SMI’s Social Media in the Pharmaceutical Industry because its clear focus allows participants to really take the time to explore innovation and best practice in the industry. I’m looking forward to connecting with and learning from old and new friends who are working to continually improve pharmaceutical companies’ online engagement...I’m looking forward to what is set to be an incredible few days of interaction, learning and conversation." - Daniel Ghinn, Founder & CEO of Creation Healthcare

•    "To keep consumers engaged, organizations will need to be very good at providing them with content and tools which are relevant for them...I hope we can have a constructive exchange of ideas that hopefully will help make patient-centered digital communication a reality." - Letizia Affinito, Founder & CEO, Brandnew MC

•    "SMi’s Social Media in Pharma Conference always has a great group of attendees and presentations. I love to see use cases of how other organizations are bringing innovation and creativity to their Social Media engagement onstage and enjoy the off-stage hallway conversations with other attendees about the innovations, experiences they’ve experienced and challenges they are facing. It’s a great event to discuss issues that are often limited to a small group of people within an organization, to a large group of people facing the same issues." - Jackie Cuyvers, Digital Strategist, ZS Associates

Further information is available online at:

Social Media in the Pharmaceutical Industry
20 - 21 JAN 2016 | Holiday Inn Kensington Forum, London UK
Follow the event on Twitter at #pharmasocialmedia

About SMi:
Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world’s most forward thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at

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