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All the Refreshment Starts Today! Launch Ceremony for Sanya Oversea New Media Integrated Marketing Platforms

Sanya Tourism Development Commission (PR Newswire) - 16 January 2016

SANYA, China/PRNewswire/ -- Sanya Tourism Development Commission today hosted the ceremony for the official launch of six social media platforms, in order to promote tourism and development in the city of Sanya, Hainan province. With this ceremony, a continuous series of interesting and interactive events are also being announced.

Mostly known for its favorable climate and the beautiful landscapes, which makes it already a popular tourist destination amongst Chinese, the city government aims at expanding this popularity also amongst the international public. The city, with tropical maritime climate all year round, varieties of landscapes and well-served resorts, easily accommodates a wide range of tourists, from big groups to small families and personal leisure.

Just like its slogan says ('Where Refreshing Belongs'), Sanya does offer refreshing experiences for people who need refreshing trips . The city's administrators hope that Sanya's popularity amongst the Russian public will soon be followed by many more international travelers, ready to appreciate the warm weather and pleasant atmosphere of the beach resorts.

The event was held at the fancy Park Hyatt Sanya Sunny Bay Resort with active participation of leaders from Sanya municipal government, including Mr. Wu Peng, Deputy Mayor of Sanya; Mr. Fan Mu, Director of Sanya Tourism Development Commission, Mrs. Wang Fei Fei , Deputy Director of Sanya Tourism Development Commission and other related leaders from the tourism industry. More than 30 media representatives take part in the event including Chinese media and international media such as CNN and BBC.

Starting from today, online followers can discover more about the city of Sanya simply subscribing to its official account, Visit Sanya for Facebook, Pinterest and YouTube, @VisitSanya for Twitter and @sanyatourism for Instagram. "We are thrilled to be finally online and able to reach out to travelers around the world, who can find a whole kind of information on our beautiful city", said Wu Peng, the Vice Mayor of Sanya Municipality. According to the city's government, a strong online presence is nowadays pivotal to build engagement with the public, especially seen the power and relevance social tools have on customers' preferences. People will therefore be able to ask questions, see the latest offers and access a whole new kind of information on the city. The venue was efficiently provided with a free service to easily facilitate the access to the newly created six platforms. Guests were also equipped with iPads in order to extend their experience of Sanya on social media.

The ceremony featured the screening of the integrated marketing strategy video, further laid out by Miss Isabella Hou, CEO of Beyond Summits Ltd, agency for Sanya oversea integrated social media marketing project. Isabella also presented the newly tailored made website (, which aim to provide one stop tailor made service with cost effective travel packages and reliable credit system. All the users can log on the website to take part in lucky draws, play interesting Sanya related games and so on to have great fun in Sanya online community. The users can have good chance in winning a free luxury journey to Sanya if they make good efforts according to the rules transparently announced on the website.  The video also introduced the Bikini Design Context and the Refreshing Heartis Context; until July, travelers who have been to Sanya and have uploaded their holiday's videos on one of Sanya's social pages will be eligible to win a free trip to Sanya.  

Followers have now the chance to discover Sanya on a daily basis and find out more on a full range of different topics characterizing the city; from the best food and restaurants, to the best hot spots for young travelers or the most relaxing ones for families, to cultural topics as well.

For more information please contact:
Miss Saya Cao
+86 21 6172 9861

More information please click the link of Trips Sanya:

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SOURCE Sanya Tourism Development Commission