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Blogging for Business: Editing your Writing

PR Newswire Association LLC (PR Newswire) - 06 May 2016

Latest article on PR Newswire's Small Business PR Toolkit offers expert advice on the editing process

NEW YORK/PRNewswire/ -- If blogging is part of your small business content marketing strategy, your goal should be to consistently produce content relevant to your target audience. With all of the other hats you're wearing it might be difficult to create high-quality content, let alone polished and error-free content on a consistent basis.

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@SteveLazuka, Founder of Interact Media, understands this challenge and in his latest post offers seven ways to improve your editing skills.

Eliminate fluff.  Lazuka suggests to be concise with your writing and avoid unnecessary words that lengthen sentences. Check to see if you are using the most direct route to convey your messaging and avoid words such as "in order," "here" and "quite."
Switch to active voice.  On rare occasions it may be necessary to use passive voice in your content, but switching to active voice can instill confidence in audience, which can also lead to higher levels of engagement.
Split sentences. Consider splitting up long sentences that contain more than one idea. These can easily be identified by a heavy use of commas. Splitting sentences can help avoid rambling and keep readers focused.
For discussion on the four remaining tips and tricks to assist your editing process, read Lazuka's complete post here.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire                       
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Amanda Eldridge
Director, Strategic Channels

SOURCE PR Newswire Association LLC

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