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Senior industry innovators to meet in London to explore social media in the pharmaceutical sector

Honey de Gracia (SMi Group) - 21 September 2016

SMi Group’s sell-out series returns in January 2017 featuring experts in pharmaceutical social healthcare.

With mHealth revenue skyrocketing and the number of health apps increasing by the day, social media is playing a crucial role in gaining real-time insights into customer and stakeholder needs; reactions to news, studies and products; and in assessing the impact of changes within the competitive healthcare industry.

Gathering a unique audience of senior industry innovators in healthcare and digital marketing including AbbVie, Accenture, Creation, MHRA, MSD, GE Healthcare, Janssen, Lundbeck, and Pfizer, SMi Group's sell-out show Social Media in the Pharmaceutical Industry returns to London on 18-19 January.

The two-day conference will provide a platform for senior marketing practitioners to capture the latest trends and technologies, learn from practical case studies and benchmark best practice to maximise digital strategy.

Day 1 will address topics on social listening skills for adapting to patient requirements, digital strategy, patient engagement, and creating content to leverage your branding; whilst Day 2 will explore advancements in technology including mHealth apps and their effect on the industry, regulatory updates and social networking for HCPs.
Featured speakers include:

•    Daniel Ghinn, Founder & CEO, Creation Healthcare
•    Julie O’Donnell, Head of Global Customer Interaction Management, Lundbeck
•    Phil Tregunno, Signal Management Unit Manager, WEB-RADR Project Lead, MHRA
•    Thibaud Guymard, Head of Digital Services, MSD
•    Doris Casares, Communications Director, Medicines for Europe
•    Scott Gavin, Regional Lead, Digital Centre of Excellence / Digital Services, Pfizer
•    Dimithri Wignarajah, Head of Content & Social Media, GE Healthcare Life Sciences

The event will also feature two pre-conference workshops hosted by Stinesorensen Lundbeck and the Conversationalist Agency.

For more updates on the conference, follow SMi Group on @smipharm and join the conversation using #pharmasocialmedia on Twitter.

Contact Information:
For sponsorship and exhibition queries please contact Alia Malick at For delegate queries please contact Matthew Apps at For media queries please contact Honey de Gracia at
Social Media in the Pharmaceutical Industry
18 & 19 January 2017
Holiday Inn Kensington Forum, London, UK

About SMi Group:

Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world’s most forward thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at

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