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Happy Plugs Names Christina Tillman as CEO to Support Rapid International Expansion

Happy Plugs® (PR Newswire) - 20 September 2017

STOCKHOLM/PRNewswire/ --

- Tillman Brings Proven Record of Success Leading Major Global Brand
- Andreas Vural will Continue his work at Happy Plugs as Executive Vice Chairman

Happy Plugs®, a global market leader in fashion tech creating consumer electronics accessories, today announced that Christina Tillman, a successful executive in the consumer products industry, has been named Chief Executive Officer. Her appointment will become effective October 2nd , 2017. Andreas Vural will, together with Mrs Tillman, continue to develop the Happy Plugs brand and its customer experience.
Mrs Tillman is today working as Board Member in several companies including COOP Sweden, The Swedish Cooperative Union of a federation of 41 consumer cooperative societies in Sweden, with approximately 32 billion SEK in revenues in 2016. Christina is also Board Member of publicly traded industry group Volati, the real estate company Corem Property Group, property developer Tobin Properties and Chairman of the Board at fashion company House of Dagmar. Christina has during many years worked as CEO for publicly listed fashion company Odd Molly and also as CEO for clothing company Gudrun Sjödén and COO at the cosmetic company, FACE Stockholm.
"Finding the right partner to work with me to take us forward in our evolution has been my primary focus over the last several months and I am thrilled that Christina is joining our talented team. She's an enormously skilled business leader with a deep passion for the consumer and a sophisticated understanding of building global brands. This, combined with her collaborative working style, transformation experience and intense focus on results, will put us in a stronger position as we move toward the future," said Andreas Vural, Executive Vice Chairman.
"I'm really impressed with what Andreas has achieved within the consumer electronics industry and for someone I have followed for some time , it's an incredible opportunity to partner with him and the rest of the strong team to continue to build on years of innovation. The brand holds tremendous potential around the world and with the recent funding from Scope I could not be more excited to lead the next phase of development for this great company with Andreas and the team," said Christina Tillman.
"Andreas Vural and his team has developed Happy Plugs to an international success. With Christina Tillman's managerial skills, we will be able to elevate Happy Plugs even further. I'm thrilled that Christina will join our journey," said Andreas Ossmark, Partner and Co-Founder at Scope Capital.   
Christina Tillman is a very experienced business leader with more than 25 years of experience of fashion retail and consumer goods. Mrs Tillman has a proven track record of improving and growing global brands, streamlining and refocusing business units, as well as diverse experience working across multiple distribution channels inclusive of e-commerce, wholesale and directly-operated retail. She was, during her time, at Odd Molly responsible for the IPO at the Swedish stock exchange. She graduated from Stockholm University and received her MSc in Business and Economics in 1992. Christina's career started at the lifestyle company Indiska Magasinet in 1990 where she worked for ten years.

About Happy Plugs
Happy Plugs is a Swedish house of lifestyle brands based in Stockholm. The company is a global leader in fashion tech with a mission to transform the consumer electronics industry by merging innovative design, fashion and technology. Happy Plugs is an award-winning lifestyle and fashion brand with the ambition of transforming essential tech accessories into fashion must-haves. The company's latest brand YEVO is an innovation lab at the forefront of consumer tech, creating the future of smart headphones. Happy Plugs and YEVO are available in the most prestigious concept, department and retail stores in over 70 countries and 10,000 retailers worldwide. Private equity fund Scope Growth III LP is, together with the company's founder Andreas Vural, major shareholders of Happy Plugs. Read more at and

SOURCE Happy Plugs

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