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World Media Awards 2021 shortlist announced

World Media Group (World Media Group) - 29 June 2021

Strong showing of international entries despite a turbulent year for advertising

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The World Media Group has announced the shortlist for the 2021 World Media Awards (WMAs), which showcase the best in international content-driven, cross-border advertising. Despite the disruption of the pandemic, the awards drove strong international interest across APAC, EMEA and the Americas attracting entries from Chile, Denmark, Germany, Japan, Spain, UK and the USA to highlight a few.

The shortlist, which includes a wide variety of renowned brands, was determined by an international team of more than 30 heavyweight jurors from leading advertisers, agencies and publishers. The jury’s make up reflects the vital importance of collaboration between all three parties when creating effective content-driven marketing campaigns. This year’s Co-Chairs were Fabio Mancone, Chief Branding Officer and Partner at Lombard Odier Group and Shula Sinclair Global Head of Strategy, Spark Foundry. The full list of judges can be seen here.

Damian Douglas, President of the World Media Group and Managing Director EMEA, TIME said, “Last year was challenging in many ways and the media and marketing industries weren't exempt from this so we are both surprised and delighted to see such strong contributions from all over the world – in terms of the quality and quantity of entries. It’s inspiring to see so many brands using storytelling to stay connected with their audiences, even in the midst of a pandemic. The campaigns demonstrate how content-driven advertising in the right media environment plays such an important role in bringing stories to life.”

World Media Awards Event: The final category winners will be announced during an exclusive live ceremony at the Ham Yard Hotel in London on Thursday 9th September 2021 (Covid restrictions permitting). The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining previous Grand Prix winners, Sonos, Tata Motors, Shell, Fox and London & Partners as the ‘best of the best’.

Winners’ Perks: The Awards are unique in that all winners not only walk away with a trophy and kudos on the night, but will also see their work celebrated in an exclusive worldwide advertising campaign valued at €650K+ which will run across the World Media Group’s leading international media brands comprising The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Reuters, Politico Europe, The New York Times, TIME, The Wall Street Journal and The Washington Post.

The 2021 shortlist is as follows:

Automotive

Brand / Campaign

Entered by

Can-Am On-Road – Ladies, rule the road

 

Touché!

Toyota – Scoring the ‘Perfect 10’ for Toyota’s biggest sales model

 

m/SIX

Polestar – The under 30 drive

 

Forbes

Hyundai Motor Company: H2 economy

 

Bloomberg Media Studios

 

Brand / Media Partnership

Brand/ Campaign

Entered by

Samsung: The human touch

The Trust: The Wall Street Journal | Barron's Group

EPOS – Bad audio is bad business

 

The Trust: The Wall Street Journal | Barron's Group

REWE Markt GmbH – A(I)ttack of the killer tomatoes

 

OMD Germany GmbH

Iberdrola – Power to change

 

The Trust: The Wall Street Journal | Barron's Group

Samsung Galaxy A Series phone – Samsung #danceAwesome

 

Starcom (US & UK)

 

 

Corporate Influencer

Brand/ Campaign

Entered by

Shell – Pitch the future

 

Mediacom

Maersk – Setting a new course for growth

 

Havas International

EPOS – Bad audio is bad business

 

The Trust: The Wall Street Journal | Barron's Group

NTT – Building the future

 

The Trust: The Wall Street Journal | Barron's Group

Veolia – A new vision for plastic

 

The New York Times

 

Financial Services

Brand/ Campaign

Entered by

Wells Fargo – The way ahead

 

Bloomberg Media Studios

ING Wholesale Banking – Transforming business

 

Insider

UBS – Illuminate, educate, reciprocate media strategy

 

Spark Foundry Worldwide

 

UBS – Serious about sustainable investing

 

The Trust: The Wall Street Journal | Barron's Group

Lombard Odier – Transitioning to a CLIC economy

 

Lombard Odier

Refinitiv – Trade secrets

Financial Times

 

 

Lifestyle, Luxury & Fashion

Brand/ Campaign

Entered by

The North Face – Power further, together - Launching a trail running shoe during a pandemic

 

PHD Global Business

 

Samsung Galaxy Fold 2 – Look again at the Galaxy Fold

 

Starcom Worldwide

Bumble – Building brand buzz in lockdown

 

Havas International

Meetic – Re-humanizing digital relationships

 

Havas Media Group

Triumph – A triumph for Triumph

 

Wavemaker

 

Media & Entertainment

Brand/ Campaign

Entered by

beIN SPORTS – Love it like the first time

 

VMLY&R Miami

Sony Pictures Entertainment – Bad Boys for Life – Re-energising the franchise

 

OMD EMEA

Electronic Arts – FIFA win as one

 

m/SIX

PlayStation – PS5: 2020’s biggest entertainment launch

 

MediaCom

 

Social Good

Brand/ Campaign

Entered by

Malaria No More UK – Drawing the line against malaria to help end it for good

 

Dentsu

Can-Am On-Road – Ladies, rule the road

 

Touché!

Corteva Agriscience – Follow the Food season 2

 

BBC Global News

Samsung—Samsung out of the box

 

Starcom

WWF Chile – Footprints of extinction

 

Inbrax

 

Technology & Telecoms

Brand/ Campaign

Entered by

Deutsche Telekom – "What we do next": Celebrating Gen Z's online activism

 

Mindshare Germany

Samsung Galaxy A Series phone – Samsung #danceAwesome

 

Starcom (US & UK)

 

Kaspersky – Leading in enterprise cybersecurity with Kaspersky

 

Gyro

Microsoft – Microsoft Teams for today, Teams for tomorrow, Teams for all

 

Carat

 

Travel & Tourism

Brand/ Campaign

Entered by

Tourism Australia – LIVE from Aus

 

UM Sydney

Department of Culture and Tourism – Abu Dhabi – Abu Dhabi unwrapped

 

BBC Global News

Marriott Bonvoy International – Trigger the escape

 

Spark Foundry

Kaunastic routes – Kaunas IN

 

Kaunastic routes

 

For full details of shortlisted entries visit the awards website.

About the World Media Group
The World Media Group is a strategic alliance of leading international media organisations that connects brands with highly engaged, influential audiences in the context of trusted and renowned journalism. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Politico Europe, Reuters, The New York Times Company, TIME, The Wall Street Journal and The Washington Post, and associate member: The Smithsonian and partner: Permutive. Visit www.world-media-group.com for further information.



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