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User Generated Content: will web 2.0 pay its way

eMarketer (research and markets) - 15 July 2007

This article talks about how user generated content is reshaping the media landscape. It analyzes how content ownership and distribution is changing and how everyday people are now the ones who determine what is created and consumed not marketers and publishers.

The User Generated Content answers certain questions such as -How much will be spent this year on advertising on user-generated content sites?
-What role will marketers play in making user-generated content a paying prospect?
-Which users are actually generating content?
-Who is consuming user-generated content?
-What new business models will emerge?
And many others.

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