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27 items have been tagged IAB

Press Release

Digital Media Pioneer Peter Naylor to Serve as First IAB Publisher-in-Residence

Digital Media Pioneer Peter Naylor to Serve as First IAB Publisher-in-ResidenceDigital Media Pioneer Peter Naylor to Serve as First IAB Publisher-in-ResidenceFormer IAB Board Chairman & NBC Executive to Provide Thought Leadership and Share Critical Industry Insights in New Consulting RoleNEW YORK--(BUSINESS WIRE)--With d...

Press Release

First Quarter 2013 Internet Ad Revenues Set New High, at $9.6 Billion

First Quarter 2013 Internet Ad Revenues Set New High, at $9.6 BillionFirst Quarter 2013 Internet Ad Revenues Set New High, at $9.6 BillionQ1 2013 Revenue Up Nearly 16% Over Q1 2012, According to IAB Internet Advertising Revenue ReportNEW YORK--(BUSINESS WIRE)--At $9.6 billion, first quarter 2013 digital advertising...

Press Release

IAB & Winterberry Group Unveil First-of-Its-Kind Report Examining Customer Engagement Strategies in Omnichannel Marketing

IAB & Winterberry Group Unveil First-of-Its-Kind Report Examining Customer Engagement Strategies in Omnichannel MarketingIAB & Winterberry Group Unveil First-of-Its-Kind Report Examining Customer Engagement Strategies in Omnichannel MarketingSurvey of Over 120 Executive-Level Thought Leaders Finds 91% Interested in Omnichannel & 82% Intend to Invest in Omnic...

Press Release

IAB Accuses Mozilla of Undermining American Small Business & Consumers’ Control of Their Privacy with Proposed Changes to Firefo

IAB Accuses Mozilla of Undermining American Small Business & Consumers’ Control of Their Privacy with Proposed Changes to FirefoIAB Accuses Mozilla of Undermining American Small Business & Consumers’ Control of Their Privacy with Proposed Changes to FirefoxTrade Organization Releases Comprehensive FAQ to Address Publisher, Marketer & Agency Questions About Mozilla’...

Press Release

IAB and Mobile Marketing Association Announce “Mobile Web Advertising Measurement Guidelines”

IAB and Mobile Marketing Association Announce “Mobile Web Advertising Measurement Guidelines” IAB and Mobile Marketing Association Announce “Mobile Web Advertising Measurement Guidelines” Joint Project Provides Agencies, Market...

Press Release

IAB Board of Directors Elects Ziff Davis CEO Vivek Shah as New Chairman

IAB Board of Directors Elects Ziff Davis CEO Vivek Shah as New ChairmanIAB Board of Directors Elects Ziff Davis CEO Vivek Shah as New ChairmanShah Succeeds Tremor Video’s Randy Kilgore, David Morris of CBS Interactive Elected Vice ChairmanNew IAB Board Members Include Top Executives from Buzzfeed, Facebook, LinkedIn,...

Press Release

IAB Brings Scale to Mobile - Mobile Marketing Center of Excellence Issues Guidelines for Creating In-App Ads

IAB Brings Scale to Mobile - Mobile Marketing Center of Excellence Issues Guidelines for Creating In-App AdsIAB Brings Scale to Mobile: Mobile Marketing Center of Excellence Issues Guidelines for Creating In-App AdsPublic Comment Periods Opens for ‘Mobile Rich Media Ad Interface Definitions’—MRAID—Which Standardizes Communication Between Ads and Apps To...

Press Release

IAB Calls on Mobile Industry to Come Together to Create Common Standards for Research on Mobile Audience and Ad Effectiveness

IAB Calls on Mobile Industry to Come Together to Create Common Standards for Research on Mobile Audience and Ad EffectivenessIAB Calls on Mobile Industry to Come Together to Create Common Standards for Research on Mobile Audience and Ad EffectivenessIAB Mobile Marketing Center of Excellence Releases “State of Mobile Measurement,”A New Study That Pinpoints the Drivers an...

Press Release

IAB China Launches in Beijing

IAB China Launches in BeijingIAB China Launches in Beijing, Joining IAB Global Network to Advance Cooperation between Digital Companies in China and from around the WorldIAB Formalizes Relationship with Interactive Internet Advertising Committee of China to Form IAB ChinaGoal...

Press Release

IAB Committees and Councils Transform Digital Marketing Landscape Through Groundbreaking Initiatives and Studies

IAB Committees and Councils Transform Digital Marketing Landscape Through Groundbreaking Initiatives and Studies IAB Committees and Councils Transform Digital Marketing Landscape Through Groundbreaking Initiatives and Studies Pursuing Their Missi...

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