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attribution

3 items have been tagged attribution

Sylvia Jensen senior director of marketing for Oracle Marketing Cloud on future marketing

Sylvia Jensen senior director of marketing for Oracle Marketing Cloud on future marketingSylvia Jensen from Oracle Marketing Cloud on ABM, attribution and the future of marketing Social Media Portal (SMP): What is your name and what do you do there for the Oracle Marketing Cloud?Sylvia Jensen (SJ):  Iím Sylvia Jensen, the se...

Event

The Incite Marketing Summit West 2017

The Incite Marketing Summit West 2017The Incite Marketing Summit WestDate: 23-24 May 2017Location: Hotel Nikko San Francisco, 222 Mason St, San Francisco, CA 94102 The Incite Marketing Summit West is back for its 5th year. Bringing together Chief Marketing Officers from major US...

Press Release

The Trade Desk Introduces Audience Targeting and Attribution for Connected TV

The Trade Desk Introduces Audience Targeting and Attribution for Connected TVAdvertisers can now easily target, measure, and retarget changing TV viewing audiences within The Trade Desk platformLOS ANGELES (GLOBE NEWSWIRE) -- The Trade Desk, Inc. (Nasdaq:TTD), a global technology platform for buyers of advertising, address...