30 June 2009
Social media - Over-hyped or under-used?With several high profile social media campaigns in the public domain, Simon Wayne, managing director of Parity Solutions discusses the impact upon organisations and consumersFrom the moment Barak Obama made use of social networking in his presidential campaign, it became strikingly clear to all that socia...
18 June 2009
Retaining business with a solid web presenceSiim Vips from CMS and CRM software company Modera, discusses how brands can retain and build new customer bases by maintaining a strong web presenceWith many brands (from SMEs through to well-known and established organisations) looking for inventive ways to stay ahead of recession, competition is fie...