Play Weight Watchers TV ad and social media campaign activity

Fronted by ex Mistique MC/singer, Strictly Come Dancing winner and judge Alesha Dixon, the ad features 'real men and women' appears to have be released on YouTube first.  The broadcast of thr ad on UK national television scheduled for 01 January 2012.

Described as a pop video style ad, 180 Weight Watchers members lip sync a song in which Dixon cameos which is also available on iTunes.

"This ad marks the beginning of a new loud, proud and playful Weight Watchers brand campaign. It blends our members' real life stories and experiences about what losing weight means to them with Alesha's big personality and voice. It's the biggest expression of weight loss success we've ever delivered," comments Andrew Knight, senior vice president of Weight Watchers UK.

The campaign is supported by a website, and presence across Facebook, Twitter and dedicated YouTube pages

Do It Our Way (Play) by Alesha Dixon feat. real members of Weight Watchers