Innovative Marketing for Retail Banking
Now more than ever,
the shift to new markets and to new products brings new management challenges
in the marketing scene for retail banking. The market is flooded with products
that offer very similar features ? making competition more intense.
It now comes down to how the product is marketed through the right
channels at the right time to the right customer base. At the
same time, with product knowledge easily available at their fingertips,
consumers are now becoming more sensitive to bad marketing and will pick up
negative cues that will result in the loss of consumer confidence.
Retail banks must
adopt new marketing strategies to stay competitive in the market, reach their
customers and bounce back stronger from the global financial crisis. By
continually engaging with the consumers, those that draw out innovate marketing
strategies, service quality and better position their brands will remain
standing, while the rest will be eliminated by the fierce competition.
Attending the
conference will expose you to industry best practices, different strategies as
well as the different types of new technologies that will push marketing to the
next level. Innovative marketing strategies with a strong customer centric
focus have become the norm for survival in any service sector.
Why you should
attend?
- The increasing volatile
market has prompted banks to re-think and re-evaluate marketing strategies to
better engage their customers and stay ahead of the competition
- Rendering the expansion of
satisfying customers wants and needs to an in-depth basis through feasible
customer touch point development
- As the retail banking sector
in the region mature and become increasingly integrated with the global economy,
both domestic and foreign investors are demanding more awareness in enhancing
customer loyalty and customer reach
- Keeping a close eye towards
the need of evaluating and to analyse and appraise the current market situation
and point out the distinguishing features and core principles on marketing for
retail banking
- By promoting the importance
of a sophisticated marketing channels and medias, banks in the region would
develop and implement a sound and globally integrated framework to an advanced marketing
strategy
Key Topics
- Re-branding to gain a competitive advantage post the GFC
- Tapping into the limitless
powers of social media
- E-marketing in the new era to achieve marketing success
online
- Relationship Marketing
3.0: continuously engaging
- Connecting with customers
and bridging the gap between you and your customers ? Loyalty marketing
Attend this
informative event and gain practical insights into:
- Exploring new and innovative marketing techniques to
improve customer reach and loyalty
- Benchmarking on Social Media Marketing strategies and its
application in retail banking
- Determining the cost, return on investment (ROI) and
payback period for new age marketing strategies
- Identifying new sub-groups to better penetrate the Gen Y
emerging markets
- Continuously improving the quality of campaign management to
deliver fast and accurate messages to your target audience
- Emphasising on customer experience and loyalty
marketing to maximise revenue
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