The Australian Government: Community and Marketing
Date: 4-5 December 2013
Location: The Sebel Surry Hills, Sydney, Australia
Creating integrated digital marketing campaigns to engage stakeholders in new and innovative ways.
One-day connected forum and two post-forum workshops
Hear practical case study presentations from:
- Australian Communications and Media Authority
- Australian Securities and Investments Commission
- Australian Human Rights Commission
- State Library of Queensland
- City of Boroondara
- Department of Industry, Innovation, Climate Change, Science, Research and Tertiary Education
- Australian Government Solicitor
- Australian Museum
- NSW Police Force
At this forum, you will gain insights and learnings to:
- Develop innovative and low-cost marketing strategies
- Understand how to overcome the challenges in government marketing
- Utilise digital and social media effectively to achieve cut-through to customers
- Engage and communicate with stakeholders successfully
- Improve customer service and increase brand recognition
- Incorporate mobile marketing strategies and mobile apps
Post-Forum workshops:
Workshop A: Digital Dividends- delivering targeted marketing programs enabled by digital communications and social media
Facilitated by: Antony Loomans, Director, Social Enclave
Workshop B: Creating your own video content, on a Government budget
Facilitated by: Chris Riordan, Senior Digital Media Advisor, Department of Human Services
Read moore at the Ark Group website.