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SMi's 8th Annual Social Media in the Defence & Military Sector Conference 2018

SMi Group (SMi Group) - 28 November 2018

SMi's 8th Annual Social Media in the Defence & Military Sector Conference 2018 banner 375x375SMi's 8th Annual Social Media in the Defence & Military Sector Conference


Date: 28-29 November 2018
Location: Holiday Inn Kensington Forum, London, United Kingdom (UK)



Exploring digital military campaign effectiveness and awareness through social media.

SMi is proud to present the 8th annual Social Media in the Defence and Military Sector conference, taking place on the 28th and 29th November in London, United Kingdom.

Social media has become an increasingly vital tool for the Armed Forces in the 21st Century, not only to reach out to a wider and younger audience globally for recruitment and information purposes but as a new front in warfare. Serving military and government personnel have access to new platforms and information, leading to an increase in their personal communications but also an increase in information risk management. Social media channels are also heavily sued to promote armed forces’ activities abroad and increasing transparency with host societies (a strong part of the “Hearts and Minds” campaigns).

This event is primarily focused on how the military and defence agencies use social media in their day-to-day activities such as communication, recruitment, and during operations and campaigns. This year will also feature sessions on cyber warfare and using social media platforms for open-source intelligence gathering.

This event is CPD accredited.

This year's conference will enhance understanding of social media usage and increase awareness and engagement between the military and the public.

Building on the 2017 event, the 2018 event promises to delve deeper into the role of cyber warfare and civil-military relations. Hear from experts from government agencies on how they use social media to promote their campaigns and engage directly with the public. Get updates from the platforms themselves and how they engage with the defence and military sector.


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Plus to interactive half day pre-conference workshops


A: The Use of Social Media For Military Recruitment
Hosted by: Captain Molloy, Irish Defence Forces

B: The Goal of Behavioural Change:
Best Practice Thoughts for Defence Campaigns
Hosted by: Joanna Timmermann, Director, Kinetic Thinking

Who should attend
  • State and local government officials in communication / PR / digital media roles
  • Social media management software
  • Content creation / management Services
  • Mobile Apps / app development
  • Social networks
  • Analytics / measurement software
  • Social listening / monitoring tools
  • Content management systems / microsites
  • SMS alert services
  • Email marketing automation platforms

Early birds
Book by 28th September and save £200
Book by 31 October and save £100


To register your place and take advantage of the discounted rate (save £100 from the current price) via SMP please visit the website and use voucher code SMP100D183 when prompted.
 
Contact
Keep up-to-date on Twitter @SMiGroupDefence and hashtag #milsocialmedia.






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